Whether we like it or not, Google has changed its algorithm to favor websites that are mobile friendly in the Google search engine. Overnight, a website that wasn’t mobile friendly lost 22% of its traffic. This is why it’s so important to make sure your website is up-to-date for the new search engine algorithm! Here are some criteria from Google’s Webmaster Central Blog that qualify a website to be mobile friendly or not:
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped
(http://www.cnbc.com/id/102669423)