When posting an advertisement on Facebook it’s important to know who your target audience is, the ad should have attention grabbing pictures or phrases, and it should direct the Facebookers to your website. Part of this ad development process is deciding what kind of ad to post on Facebook. All Facebook ads fit into 2 basic categories: the “Right Hand Column” ad, and the “News Feed” ad. Here are some examples and why they are helpful!
Right Hand Column Ad
News Feed Ad
These Ads are:
- Visual
- Relevant
- Strong call-to-action (Now Open! Visit our website for more special deals!)
Mobile Friendliness Note: Newsfeed ads show up MUCH BETTER on mobile devices! They are easier to like as well as access the website or facebook page.