# ICITA > --- ## Pages - [Marketing Insight SEO Reporting](https://www.icita.net/marketing-insight-seo-reporting-for-businesses/): SEO reporting. Marketing insight reporting, insight marketing, competitive analysis, organic keyword use, can give a company a competitive edge. - [Enterprise Business Solutions](https://www.icita.net/services-marketing-web-social/enterprise-business-solutions/): Medium-sized business solutions for company with over 100 employees in that need Wordpress, SEO, Digital Marketing, and website security. - [Small Business Solutions](https://www.icita.net/services-marketing-web-social/small-business-solutions/): We are a digital marketing company specializing in boutique clients in the United States. Located in Longmont, Colorado. - [Spokane Website Company](https://www.icita.net/services-marketing-web-social/spokane-website-company/): Spokane website company that includes working with Wordpress, Prestashop, Magento, and other various platforms for our customers. - [Website and and Marketing in the Pacific Northwest](https://www.icita.net/services-marketing-web-social/pacific-northwest-company/): Pacific Northwest Washington Website company using such applications as Wordpress, Joomla, Magento, Drupal and Prestashop. - [How to Choose and Hire A Web Marketing Partner](https://www.icita.net/how-to-choose-hire-a-web-marketing-partner/): The pros and cons of of how to hire and choose a web marketing company for your company in the United States - [Advertising and Marketing Consultants](https://www.icita.net/advertising-marketing-agencies-and-consultants/): There are important differences between marketing and advertising agencies and consultants in the United States. - [Organization Web Partner - Non Profit](https://www.icita.net/services-marketing-web-social/organization-web-partner-non-profit/): Not for profit companies and organizations web, marketing and donor management support. - [Corporate Marketing and Web Support](https://www.icita.net/services-marketing-web-social/corporate-marketing-and-web-support/): Department and corporate marketing and web support for large companies in the United States. - [Focused Corporate Business Goals](https://www.icita.net/services-marketing-web-social/focused-corporate-business-goals/): Focusing your goals in your company is important for sales support, marketing plans and growth. - [Small Business Web Partner](https://www.icita.net/services-marketing-web-social/small-business-growth-web-marketing/): Starting and growing your new or small business requires a partner to answer your questions and give you advice. - [Ecommerce Web and Marketing](https://www.icita.net/services-marketing-web-social/ecommerce-web-marketing-services/): Ecommerce solutions by iCita to grow or create a new business using shopping cart solutions with Magento, Woocommerce and Prestashop - [Boulder Ecommerce Website Company](https://www.icita.net/services-marketing-web-social/boulder-ecommerce-website-company/): Website ecommerce company located in Boulder, Colorado utilizing Woocommerce, Magento, Prestashop and Shopify - [Denver Ecommerce Website Company](https://www.icita.net/services-marketing-web-social/denver-ecommerce-website-company/): Denver ecommerce company using such applications as Woocommerce, Magento, Prestashop, and Shopify - [Fort Collins Ecommerce Website Company](https://www.icita.net/services-marketing-web-social/fort-collins-ecommerce-website-company/): Fort Collins ecommerce website company supporting Woocomerce, Magento, Shopify and Prestashop. - [Longmont Ecommerce Website Company](https://www.icita.net/services-marketing-web-social/longmont-ecommerce-website-company/): Website ecommerce company located in Longmont, Colorado utilizing Woocommerce, Magento, Prestashop and Shopify - [Schedule A Call](https://www.icita.net/schedule-call/): Schedule a call today with an iCita consultant. The consultation is free and you can determine the best relationship between your company and iCita. - [Search Engine Optimization - SEO Company](https://www.icita.net/services-marketing-web-social/seo-web-marketing-company/): Search Engine Optimization (SEO) and Web marketing company specializing in boutique clients in the United States using marketing automation in Wordpress. - [Blog](https://www.icita.net/blog-resources-news-marketing/): The iCita blog is a collection of resources and news for our customers and visitors. It contains marketing, web and mobile industry information. - [Android Application Developer](https://www.icita.net/services-marketing-web-social/android-application-developer/): Based in Colorado but with clients around the United States, we are an Android application development team. - [iPhone Application Developer](https://www.icita.net/services-marketing-web-social/iphone-application-developer/): iCita is a mobile application development company for iPhone, Android and Microsoft mobile apps for small to medium size companies. - [Mobile Application Company](https://www.icita.net/services-marketing-web-social/mobile-application-company/): Mobile app development company located in Longmont, Colorado serving Denver, Fort Collins, Boulder and Loveland. - [Fort Collins Website Company](https://www.icita.net/services-marketing-web-social/fort-collins-web-site-company/): Fort Collins Website company using such applications as Wordpress, Joomla, Magento, Drupal and Prestashop. - [Boulder Website Company](https://www.icita.net/services-marketing-web-social/boulder-web-site-company/): Boulder website company located in Colorado developing in Wordpress, Prestashop, Magento, and other various platforms for our customers. - [Denver Website Company](https://www.icita.net/services-marketing-web-social/denver-web-site-company/): Denver, Colorado web site company that includes working with Wordpress, Prestashop, Magento, and other various platforms for our customers. - [Denver Website Developer](https://www.icita.net/services-marketing-web-social/denver-web-site-developer/): Denver website developer including Wordpress, Prestashop, Magento, and other various platforms for our customers. - [Digital Marketing Agency](https://www.icita.net/services-marketing-web-social/digital-marketing-agency/): Being a digital marketing agency, we also specialize in mobile app development and websites using Wordpress and Magento. - [Digital Marketing Company](https://www.icita.net/services-marketing-web-social/digital-marketing-company/): We are a digital marketing company specializing in boutique clients in the United States. Located in Longmont, Colorado. - [Longmont Website Developer](https://www.icita.net/services-marketing-web-social/longmont-web-site-developer/): Website developer company located in Longmont, Colorado utilizing Wordpress, Joomla, Drupal and Magento for our clients. - [Ecommerce Website Company](https://www.icita.net/services-marketing-web-social/ecommerce-web-site-company/): iCita is an ecommerce web site development and marketing company in Colorado with more than 20 years experience. - [Magento Website Developer](https://www.icita.net/services-marketing-web-social/magento-web-site-developer/): Magento ecommerce website developer company located in Longmont, Colorado utilizing Wordpress, Joomla, Drupal and Magento for our clients. - [WordPress Website Company](https://www.icita.net/services-marketing-web-social/wordpress-web-site-company/): WordPress website development and support company that designs, creates and manages your WordPress website for your company including ecommerce and woocommerce. - [Sitemap](https://www.icita.net/sitemap/): Our sitemap - iCita is a digital marketing and web site development company focused on your ideas and challenges in Colorado. - [Wordpress Website Developer](https://www.icita.net/services-marketing-web-social/wordpress-web-site-developer/): Wordpress website developer specializing in Wordpress websites. Matching your design and content specifications to a branded Wordpress site. - [Wordpress Web Company](https://www.icita.net/services-marketing-web-social/wordpress-web-company/): Wordpress web and website and web site company using Woocommerce, Prestashop for ecommerce and digital marketing. - [Managed IT Services with CITS Info Tech - an iCita Partner](https://www.icita.net/managed-it-services-cits-info-tech/): Managed IT Services with CITS Info Tech: Our partnership with CITS is the perfect match providing desktop and IT support for growing companies. - [About iCita](https://www.icita.net/about/): iCita is a website and marketing company for small and medium businesses. About us and our services include digital marketing and web development. - [Services](https://www.icita.net/services-marketing-web-social/): We provide web and digital marketing services small to mid-sized companies that value our unique style and nature. - [iCita digital marketing and SEO reporting](https://www.icita.net/): Website developer and digital marketing company specializing in Wordpress, Woocommerce, SEO Reporting, AI, and digital marketing - [Sucuri Website Security by iCita](https://www.icita.net/web-site-hack-protection-with-sucuri-and-icita/): iCita and Sucuri provide firewall and website hack protection. Protect your business and your web site as well as fix any hack. - [My account](https://www.icita.net/my-account/): - [Checkout](https://www.icita.net/checkout/): - [Cart](https://www.icita.net/cart/): - [Shop](https://www.icita.net/shop/): Products and services for Wordpress and web site security including Magento, ecommerce and marketing strategy and automation. - [Wordpress Audit - Power Brings Responsibility](https://www.icita.net/wordpress-brings-power-web-site-audit/): Wordpress experts in updates, plugins, ecommerce and management. Check your site with our site audit and get experience and recommendations. - [Contact](https://www.icita.net/contact-icita-today/): Want to get to know us better? Contact us by using the form or scheduling a call. We are located in Colorado and do business around the world. --- --- ## Posts - [SEO: Search Engine Optimization Techniques and Types](https://www.icita.net/seo-search-engine-optimization-techniques/): SEO - Welcome to the ultimate guide on Search Engine Optimization. Including types of SEO such as on-page, off-page, local, and technical - [Terms of Service](https://www.icita.net/terms-of-service/): Last updated February 05, 2024 AGREEMENT TO OUR LEGAL TERMSWe are Web Sawce LLC, doing business as iCita LLC (“Company,”... - [NEWS: iCita Launches Search Analytics Reporting](https://www.icita.net/news-icita-launches-search-analytics-reporting/): Search analytics reporting. Marketing Insight Search Reports:  January 27, 2024 – Spokane, WA and Longmont, CO. iCita launches search analytics. - [Marketing and Content Strategy Budgets](https://www.icita.net/marketing-and-content-strategy-budgets/): Marketing and content strategy budgets. Marketing strategies vs. marketing plans. Content strategy. Budgets by industry and revenue. - [Three Voice Search Techniques For Top SEO Results](https://www.icita.net/three-voice-search-techniques/): Voice search is now main stream SEO. Marketers need to expand their keyword strategy to reach to target markets for top results. - [Do You Know Your Brand's Story - Here's How to Start](https://www.icita.net/know-your-brands-story-how-to-start/): The concept of a story brand is one that author Donald Miller puts into a simple easy to understand methdology for us. Start by knowing your customer and your brand's story. - [Understanding Mobile First Indexing](https://www.icita.net/understanding-mobile-first-indexing/): Mobile first indexing is easy to understand - [Magento 2 and Digital Marketing – USAPoolDirect.com](https://www.icita.net/news-release-usapooldirect-com/): iCita announces the success of a two and a half year ecommerce program involving product and marketing optimization - [Magento on Steriods – A Piranha Industries Story](https://www.icita.net/magento-2-on-steriods-a-piranha-news/): Magento 2 is a powerful tool for managing customers, products as well as the interaction between Piranha and its customers. - [Ready for Cleaner Air in Colorado - Simple Steps. Better Air. Launches](https://www.icita.net/simple-steps-better-air/): Cleaner air in Colorado is outlined in the Simple Steps. Better Air. program by the Regional Air Quality Council. - [Leadership Styles We Need To Know](https://www.icita.net/leadership-styles-we-need-to-know/): Three style of leadership: Laissez-Faire Leadership, Autocratic Leadership and Participative Leadership. These styles dictate communication preferences. - [Twitter leading the charge with new Progressive Web App](https://www.icita.net/twitter-leading-the-charge-with-new-progressive-web-app/): Progressive web applications or PWAs, are in important upcoming segment of how we can represent content for mobile devices. - [Case Study: McKesson’s Change Healthcare App Challenge](https://www.icita.net/case-study-mckessons-change-healthcare-app-challenge/): McKesson and the Change Healthcare application for mobile phones was a game changer in how they communicated with their employees. - [Amazon Product SEO and Digital Marketing](https://www.icita.net/amazon-product-seo-and-digital-marketing/): Start your digital marketing plan by learning the pros and cons of using Amazon as a platform. Identify your customer journey and demographic first. - [Fundamentals of Keyword Research](https://www.icita.net/fundamentals-of-keyword-research-2/): Keyword research and the fundementals of web marketing and the importance of keywords for search engine optimization. - [4 Easy Steps to Creating Content for an Account-Based Marketing Strategy](https://www.icita.net/4-easy-steps-to-creating-content/): Account-based marketing is essential for companies to penetrate existing clients and optimize their efforts. B2B is being revolutionized by better ABM. - [CRM Best Practices](https://www.icita.net/crm-best-practices/): Customer Relationship Management systems, or CRM as they are know, are vital to the conversion of prospects to leads to customers. - [Donor Relationship Management Overview](https://www.icita.net/donor-relationship-management-overview/): Non profits rely on donor and managing the relationship with them is extremely important to effectively serve their vision. - [PWA Advantages – Progressive Web Apps](https://www.icita.net/pwa-advantages-progressive-web-apps/): Progressive Web Apps are new enough to be considered a replacement for mobile apps in some specific situations. These are the advantages. - [Changing How Business Is Built Using Conscious Capitalism](https://www.icita.net/changing-how-business-is-built-using-conscious-capitalism/): Conscious Capitalism is changing how we do business in this changing world. The Purpose Economy is thriving and growning. - [Salesforce for CRM: What It Is and How to Best Use It](https://www.icita.net/salesforce-for-crm-what-it-is-and-how-to-best-use-it/): It does sound like Salesforce software is the fix-all for all your sales woes, right? It might be. Salesforce is... - [One BIG Graphic – 7 Steps to Success with Content Marketing](https://www.icita.net/one-big-graphic-7-steps-to-success-with-content-marketing/): Success in content marketing takes planning and strategy. This is one big graphic that outlines how your company can utilize industry knowledge. - [United Way of Weld County Launches New Platform and Website](https://www.icita.net/united-way-of-weld-county-launches-new-platform-and-website/): United Way of Weld County is an amazing organization that is utilizing the web to reach many of its customers better than anyone we know. - [The Growth of Progressive Web Applications - PWA](https://www.icita.net/progressive-web-applications-growth/): What is a progressive web app? Or a PWA? How this method can increase reach, acquisition and conversion rates. See how Uber and Travago did it. - [Amazon claims nearly half of US e-commerce sales in 2017](https://www.icita.net/amazon-claims-nearly-half-of-us-e-commerce-sales-in-2017/): Ecommerce marketing and Amazon strategy is essential to a successful store for your company. Understanding Amazon's content is important to success. - [5 Small Business Email Marketing Tips](https://www.icita.net/5-small-business-email-marketing-tips/): Small business marketing tips for email and digital marketing. Five steps that will allow you to communicate your strategy effectively. - [Social Media Advertising Trends and Ad Template for 2018](https://www.icita.net/social-media-advertising-trends-and-ad-template-for-2018/): Social media advertising and ad size guidelines for marketers. Determine your target audience, the appeal and messaging to communicate with your audience. - [The 3 Gifts Sales Departments Can Give Their Marketing Teams](https://www.icita.net/the-3-gifts-sales-departments-can-give-their-marketing-teams/): Sales and marketing must work in a harmonious nature. Here are three gifrs a sales department can give their marketing team. - [CYL Listens To Their Students - Redesigns And Launches New Website](https://www.icita.net/cyl-listens-to-their-students-redesigns-and-launches-new-website/): Colorado Young Leaders (CYL) - An up and coming leadership program non profit helps high school children become the leaders of the future. - [Amazon Product SEO and Digital Marketing](https://www.icita.net/amazon-product-seo-digital-marketing/): Amazon Product SEO and how it is important in digital marketing - [Ray of Hope Cancer Foundation Shines with Upgraded Strategy and Website](https://www.icita.net/ray-of-hope-cancer-foundation-shines-with-upgraded-strategy-and-website/): Updated Wordpress web site for Ray of Hope Colorado Foundation that includes a stronger marketing strategy for the non profit. - [Email Marketing is Dying - If You Play by the Old Rules](https://www.icita.net/email-marketing-is-dying-if-you-play-by-the-old-rules/): Is Email Marketing is Dying? - [Simple Steps. Better Air. - An Upgraded OzoMeter Experience from the Regional Air Quality Council](https://www.icita.net/simple-steps-better-air-an-upgraded-ozometer-experience-from-the-regional-air-quality-council/): Simple Steps. Better Air. launches their new upgrade on the OzoneAware program that was successful in the past. - [Three Landing Page Questions that Must be Answered](https://www.icita.net/three-landing-page-questions-that-must-be-answered/): Landing pages must answer three important questions to properly convert the potential lead into a prospect. - [Three Useful Plugins for Non-Profits](https://www.icita.net/three-useful-plugins-for-non-profits/): WP-Events - An event calendar with approvals. Free version is good for most people, but the paid version allows you... - [Axion Health Inc. Lurches Forward with Salesforce and Pardot](https://www.icita.net/axion-health-inc-lurches-forward-with-salesforce-and-pardot/): FOR IMMEDIATE RELEASE: August 9, 2017 – Longmont, Colorado. Axion Health, Inc. , a well-respected and growing health care software... - [Mow Down Pollution Program and Website a Huge Success](https://www.icita.net/mow-down-pollution-program-and-website-a-huge-success/): Mow Down Pollusion of the Regional Air Quality Council has proven again that its web site is part of the programs success at RAQC. - [Top 5 Digital Marketing Techniques - Looking ahead in 2017](https://www.icita.net/top-5-digital-marketing-techniques-looking-ahead-in-2017/): Digital marketing and the techniques used to optimize your brand and product. These five tips will help you in marketing planning. - [Why are we happier?...We know how to trigger happiness!](https://www.icita.net/why-we-are-happier-we-know-how-to-trigger-happiness/): Wordpress, Magento and Digital Marketing for small to medium businesses with a focus on your success and happiness. - [ABILITY CONNECTION COLORADO LAUNCHES RESTRUCTURED WEBSITE](https://www.icita.net/ability-connection-colorado-launches-restructured-website/): FOR IMMEDIATE RELEASE: October 10, 2016 – Longmont, Colorado. Today, iCita and Ability Connection Colorado of Denver announced the release... - [SEO Team – How to test a new website before you launch it.](https://www.icita.net/seo-team-how-to-test-a-new-website-before-you-launch-it/): 1. 301 Redirects Sometimes content is repurposed or gets moved to fit the new navigation structure of a site. If... - [Web Developers – How to test a new website before you launch it.](https://www.icita.net/web-developers-how-to-test-a-new-website-before-you-launch-it/): Wordpress, Magento and Digital Marketing for small to medium businesses in Denver, Boulder, Longmont and Fort Collins, Colorado. - [Web Designers - How to test a new website before you launch it.](https://www.icita.net/web-designers-how-to-test-a-new-website-before-you-launch-it/): How to test a website before you launch it. - [Editors and Writers - How to test a new website before you launch it.](https://www.icita.net/editors-and-writers-how-to-test-a-new-website-before-you-launch-it/): 1. Spelling, grammar, punctuation Check for proper spelling, typos, and grammar site-wide. Not just in article text and headlines, but... - [CANNABIS INDUSTRY SOLUTIONS INTRODUCED BY PREMIER WEB STRATEGY COMPANY](https://www.icita.net/industry-solutions-introduced-by-long-time-web-strategy-company-for-the-cannabis-industry/): FOR IMMEDIATE RELEASE: September 17, 2016 – Longmont, Colorado. Today, industry senior iCita announced the introduction of new industry-specific technology... - [For Today’s CMO, technology is on their side.](https://www.icita.net/for-todays-cmo-technology-is-on-their-side/): I thought I’d share the kinds of calls and requests we recevied from customers last month... Can you please put... - [Changing How Business Is Built Using Conscious Capitalism](https://www.icita.net/changing-how-business-is-built-using-conscious-capitalism-2/): Recently Jeff Cherry wrote a great article in the magazine Conscious Company about how the Shark Tank investors are missing... - [Why Advocate Marketing?](https://www.icita.net/why-advocate-marketing/): The way buyers purchase products and services has fundamentally and rapidly changed over the last five years. The most important... - [Top CMS Platform Comparison](https://www.icita.net/top-cms-platform-comparison/): Thank you Pixel Creations for this great article. - [For Today's CMO, technology is on their side.](https://www.icita.net/for-todays-cmos-have-technology-on-your-side/): The right marketing automation platform, combined with smart organizational and process alignment, makes it possible to connect the dots between... - [ICITA LAUNCHES NEW PRODUCT LINE AFTER 18 MONTH PROOF OF CONCEPT STUDY](https://www.icita.net/icita-launches-new-product-line-after-18-month-proof-of-concept-study-concludes/): FOR IMMEDIATE RELEASE: July 12, 2016 – Longmont, Colorado. Today iCita announced the launch of a new set of online... - [Increase Your Nonprofit's Social Media Engagement - Three Steps](https://www.icita.net/increase-your-nonprofits-social-media-engagement-three-steps/): Your nonprofit uses social media marketing to reach its various audiences, right? So, how's it going? Wish you could acquire... - [Three Very Important Questions for Non-Profits](https://www.icita.net/three-very-important-questions-for-non-profits/): One of the keys to having a successful nonprofit is to ask pointed questions about your organization and to respond... - [Google Grants for non profits - How to qualify and use them effectively](https://www.icita.net/google-grants-for-non-profits-how-to-qualify-and-use-them-effectively/): As a non-profit, if you are not taking advantage of the Google Grant offered to non-profits, you need to be.... - [Empower yourself first, then your company](https://www.icita.net/empower-yourself-first-then-your-company/): The TED Talks speaker Mel Robbins says we have two parts of our brain, one that wants normalcy or routine... - [Why You Can't TOTALLY Depend on Google](https://www.icita.net/why-you-cant-totally-depend-on-google/): Blasphemay? Top 3 reasons you can’t totally rely on Google Google receives hundred of millions of searches per day on... - [Part I - Understanding Donor Management Systems](https://www.icita.net/part-i-understanding-donor-management-systems/): Since we just ended the “Season of Giving” it is time to get working on a donor management system to... - [Donor Management Systems: What? Where? and Why?](https://www.icita.net/donor-management-systems-what-where-and-why/): Tis the season! It’s about time for pulling together all your contact and contributions information to identify the right people... - [Top Nonprofit Blogs and What Got Them There](https://www.icita.net/top-nonprofit-blogs-and-what-got-them-there/): There are tons and tons of nonprofit blogs and non-profit related blogs. But what are the blogs that everyone else... - [Social Media Today!](https://www.icita.net/social-media-today/): Oh, boy social media! I could talk about this all day. Social media is evolving and it’s evolving fast. 74%... - [Internet Trends - What do people like more, vertical or horizontal screens?](https://www.icita.net/vertical-viewing-vs-horizontal-viewing/): Do people like vertical or horizontal screen sizes more. Internet trends are important and show that there is a difference. - [Important Stats for Nonprofit Organizations](https://www.icita.net/102/): The original article I got these very helpful tips from provided 30 tips, I went through and found my top... - [The Art of the Facebook Ad](https://www.icita.net/the-art-of-the-facebook-ad/): The art of the Facebook Ad by iCita digital marketing. - [Launch your product or service successfully - Tips for Winners](https://www.icita.net/launch-your-product-or-service-successfully-tips-for-winners/): Here is some helpful advice on how to launch information or product successfully. This structure helps with scheduling out information... - [What makes a website mobile friendly?](https://www.icita.net/what-makes-a-website-mobile-friendly/): What is a mobile friendly website? - [OMG!   .ORG or .NGO?  ](https://www.icita.net/omg-org-or-ngo/): The . ORG (or top-level domain)is typically what nonprofit organizations identify with for their websites. However, this month the history... - [Coping with Some of the Frustrations of SEO](https://www.icita.net/coping-with-some-of-the-frustrations-of-seo/): When it comes to SEO, you of course want to always rank as high as you can. With this, you... - [Get Back on Top of Search Results: Go Mobile!](https://www.icita.net/get-back-on-top-of-search-results-go-mobile/): Google has officially announced that people are doing more searching on their phones and mobile devices than desktops. With this... - [A Rhodes Retrospective - Merle McClung](https://www.icita.net/a-rhodes-retrospective-merle-mcclung/): At iCita we partner with many non-profits to help build a better and stronger online community in Colorado and the... - [Optimize your campaigns for Facebook and Social Media - 6 of 6](https://www.icita.net/optimize-your-campaigns-for-facebook-and-social-media-6-of-6/): Final step for your social media planning. This comes from a two-time CEO of multi-million dollar companies to work with... - [Personalities and your Editorial Calendar](https://www.icita.net/personalities-and-your-editorial-calendar/): Each person has a different personality and everyone responds differently to stimuli. Of course, you can find trends in how... - [Ad Checklist for Facebook and Social Media - 5 of 6](https://www.icita.net/ad-checklist-for-facebook-and-social-media-4-of-6/): Ad creation checklist - Step 5 of 6 1. Create boosted posts against most recent 5 Facebook posts (audience and... - [Return to your roots: The Marketing Hub](https://www.icita.net/it-all-goes-back-to-the-marketing-hub/): Remember your roots. Everything still rotates around your website as your marketing and sales HUB. You can search Google and... - [Targeting Checklist for Facebook and Social Media - 4 of 6](https://www.icita.net/targeting-checklist-for-facebook-and-social-media-4-of-6/): Step 4 of 6 - Audience Targeting 1. Import your email lists into Facebook as custom audiences. 2. Create saved... - [Define Content or Facebook and Social Media - 3 of 6](https://www.icita.net/define-content-or-facebook-and-social-media-3-of-6/): Defining content is highly important and we use this as a checklist for prepping a company to grow using social... - [Top 5 Donor Planning Tips for 2015](https://www.icita.net/top-5-donor-planning-tips-for-2015/): Do you know that individuals make up over 70% of donations to non-profits each year? You are competing with over... - [GOOGLE...Mobile Matters: Responsive Websites More Important Than Ever](https://www.icita.net/google-mobile-matters-responsive-websites-more-important-than-ever/): Google announced this month that starting April 21st, they will use mobile-friendliness of website as a ranking signal in search... - [Set Goals for Facebook and Social Media - 2 of 6](https://www.icita.net/set-goals-for-facebook-and-social-media-2-of-6/): Step 2 of 6 from a successful CEO who has grown two multi-million dollar companies. Setting up for your social... - [New business checklist for Facebook and Social Media - 1 of 6](https://www.icita.net/new-business-checklist-for-facebook-and-social-media-1-of-6/): Hello, here's what we use as a checklist for prepping a company to grow using social media. It comes from... - [Top 5 Donor Planning Tips for 2015](https://www.icita.net/hello-world/): Do you know that individuals make up over 70% of donations to non-profits each year? You are competing with over... --- # # Detailed Content ## Pages ### Marketing Insight SEO Reporting > SEO reporting. Marketing insight reporting, insight marketing, competitive analysis, organic keyword use, can give a company a competitive edge. - Published: 2023-12-20 - Modified: 2024-11-19 - URL: https://www.icita.net/marketing-insight-seo-reporting-for-businesses/ Monthly Executive Reports Sent Directly To You _________________________________________ Get industry leading AI search data to stay competitiveAI Marketing Insight Search Reports _________________________________________ Competive analysis with the #1 SEO tracking softwareExecutive Monthly SEO reports sent directly to you _________________________________________ A great way to visualize your SEO strategy results SEO Reporting - How It WorksiCita uses award winning AI SEO reporting software that encompasses and calculates how searches are done worldwide. We analyze the behavior of organic searches versus paid including ad influence and include keyword use, backlinks, content and much more. Analyze the traffic of any website Get keyword search data, traffic and relevance Find and evaluate your competitors' promotional strategies Get proven tactics for growing your market share Discover keywords and backlink gaps Monthly SEO reports to improve ranking Imagine what you can achieve if you have the insights your competitors don’t. You can find and outsmart other businesses. Access over 25 billion keywords in 130 countries then get recommenadtions to improve your content and increase search rankings. Example domain overviewWith the right search datamarketing strategies become successfuliCita has played a primary role in how we’ve built out and supported our sales, marketing, and integrations teams using CRM tools and insight reporting analytics. They have been a fantastic partner for many years and I look forward to continue working with them in the future. Our Top Three Recommended Plans Our SEO tools are trusted by leading companies worldwide. Deep dive SEO audit Monthly AI SEO report Initial Domain overview Best... --- ### Enterprise Business Solutions > Medium-sized business solutions for company with over 100 employees in that need Wordpress, SEO, Digital Marketing, and website security. - Published: 2023-03-20 - Modified: 2023-05-05 - URL: https://www.icita.net/services-marketing-web-social/enterprise-business-solutions/ Enterprise Business Services A resource for larger companies Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; A trusted resource with experienceWebsite management and marketing iCita enterprise business solutions are focused on the needs of larger companies where we become a go to resource for IT and Marketing departments. We are a website and digital marketing company that creates and implements digital marketing strategies and plans. Our dedicated account managers and marketing managers create plans for content, social media, digital advertising, and search engine optimization. We are also adept web site developers and we can help you fix site issues, hacks, or add payment gateways, custom themes, and integrate marketing automation. We are also an experienced Ecommerce Web Site Company #EnterpriseSolutions orEnterprise Business SolutionsAssisting with corporate or departmental web projects including supporting existing platformsGraphics, photography, and video support and creationCRM assistance for landing pages or web integration including SEO and Search marketingFor larger online stores that require platform support or full service approach  Building, supporting and partnering with large for profit and not for profit organizations for over 20 years. Let's talk through your needs and see if we are a good fit. Do You Need More Control? Our Approach Is Different We listen and create a plan that works Each step is focused on your goals The plan is clear and measurable We know how you feel, so let's talkSchedule... --- ### Small Business Solutions > We are a digital marketing company specializing in boutique clients in the United States. Located in Longmont, Colorado. - Published: 2023-03-20 - Modified: 2024-10-07 - URL: https://www.icita.net/services-marketing-web-social/small-business-solutions/ Supporting Small Business Web and marketing support that'll help you run smoothly. Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Localized SEOWebsite management and marketing iCita small business solutions are focused on the needs businesses that are small and organized in this way. We are a website and digital marketing company that creates and implements digital marketing strategies and plans. Our dedicated account managers and marketing managers create plans for content, social media, digital advertising, and search engine optimization. We are also adept web site developers and we can help you fix site issues, hacks, or add payment gateways, custom themes, and integrate marketing automation. We are also an experienced Ecommerce Web Site Company #SmallBusinessSolutions orSmall Business SolutionsWe've been building, managing and marketing online for over 20 years. We use our experience to provide ideas and solutions to our clients. Creating or managing websites on most platforms. SEO plans, marketing automation, digital advertising and search marketingWoocommerce, Magento, Shopify, credit cards, SSL, reporting, and analyticsProviding insight on best practices and usability for your customer's journey Do You Need More Control? Our Approach Is Different We listen and create a plan that works Create phases and steps that fit into your workflow Start with clear and measurable results We think know how you feel, so let's talkSchedule a free call with usWe create a personalized planMeasure and adjust toward successDo you need... --- ### Spokane Website Company > Spokane website company that includes working with Wordpress, Prestashop, Magento, and other various platforms for our customers. - Published: 2023-03-15 - Modified: 2023-08-24 - URL: https://www.icita.net/services-marketing-web-social/spokane-website-company/ Solve Your Web Site Problems Get The Experts On Your Side Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Grow Your BusinessSpokane Website Company iCita is a Spokane, Washington website developer that creates and implements Wordpress and ecommerce websites. We fix hacks, build sites, add payment gateways, create custom themes, and make marketing plans work. #SpokaneWebSiteCompany orSpokane WebSite CompanyWe've been building, managing and marketing online for over 20 years. We use our experience to provide ideas and solutions to our clients. Design, support, development, and trainingSEO, automation and digital advertising iPhone and AndroidCreating and optimizingDo You Need More Control? Our Approach Is Different We listen and create a plan that works Each step is focused on your goals The plan is clear and measurable We know how you feel, so let's talkSchedule a free call with usWe create a personalized planMeasure and adjust toward successDo you need an expert in one of these areas? WordpressWoocommerceMagentoApple/iOSAndroidSalesforceAffiliations and PartnershipsRelated: Longmont Website Developer, Magento Website Developer, eCommerce Website CompanySimilar: Digital Marketing Company, iPhone App Developer, Android Application Developer --- ### Website and and Marketing in the Pacific Northwest > Pacific Northwest Washington Website company using such applications as Wordpress, Joomla, Magento, Drupal and Prestashop. - Published: 2021-08-25 - Modified: 2023-08-30 - URL: https://www.icita.net/services-marketing-web-social/pacific-northwest-company/ Website Support and Small Business Marketing Plans for websites, marketing and social media Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Web & Marketing Pacific Northwest Marketing and Web iCita is a website and marketing company located in the Pacific Northwest and Spokane that creates and implements Wordpress and ecommerce websites. We fix hacks, build sites, add payment gateways, create custom themes, and make marketing plans work. #PacificNorthwestWebSiteCompany orPacific Northwest WebSite CompanyWe've been building, managing and marketing online for over 20 years. We use our experience to provide ideas and solutions to our clients. We offer custom digital marketing strategies for SEO, digital advertising, social media, and campaign-based marketing. Create and support websites, online stores and integrate with CRMs and digital marketing platforms. Implement SEO plans by determining target audiences and keywords to increase website search results. Do You Need More Control? Our Approach Is Different We listen and create a plan that works Each step is focused on your goals The plan is clear and measurable We know how you feel, so let's talkSchedule a free call with usWe create a personalized planMeasure and adjust toward successDo you need an expert in one of these areas? WordpressWoocommerceMagentoApple/iOSAndroidSalesforceRelated: Denver Website Developer, Magento Website Developer, eCommerce Website CompanySimilar: Digital Marketing Agency, iPhone App Developer, Mobile Application Company --- ### How to Choose and Hire A Web Marketing Partner > The pros and cons of of how to hire and choose a web marketing company for your company in the United States - Published: 2021-07-12 - Modified: 2021-08-25 - URL: https://www.icita.net/how-to-choose-hire-a-web-marketing-partner/ Choose and HireHow to Choose A Web Marketing PartnerHere are some key topics on how to choose and hire a web marketing company. There are web design companies, web development companies, freelance developers, and web marketing companies. They all share some similar skills but some are more specialized than others. For example, you may want a specific skillset to compliment your company's team. On the other hand, you may need to create a new plan and strategy, so you need an experienced partner to work with. Here's some ideas on planning as well as the pros and cons of choosing a web marketing company.   Reasons for hiring a web company or agency Know the value in having a team of experts guide you through web and marketing processes Have the budget to work with professionals in the web and digital marketing industry Understand that a professional and well-maintained web presence is important to a successful business Build a partnership that knows your methdology and industry Have an good resource because technology is always changing   Pros of hiring a web design and development company Expertise in their field: The right company has experience in not only building but marketing your site Creative marketing minds: The experience behind a company that works on many types of sites and platforms is important Time for you to succeed: A company can manage a team of people to get the best results. Accountability: Project and resource management to your budget Planning: Detailed scope... --- ### Advertising and Marketing Consultants > There are important differences between marketing and advertising agencies and consultants in the United States. - Published: 2021-07-12 - Modified: 2023-12-26 - URL: https://www.icita.net/advertising-marketing-agencies-and-consultants/ INSIGHTAdvertising Agencies, Marketing Agencies, and Marketing ConsultantsWhen you need to find a company to help you achieve goals and start projects, understand how each of these companies are situated. Don't get overwhelmed, prepare instead by doing some research and talking with people in your industry. Like any company relationship, make sure you read the details of any agreement and have a good line of communication set up.   Prepare   1) What is your company's goal? Is it broad or focused? A broad is something general like "grow the company", but a focused goal is more granlar such as "increase product A sales in a specific demographic segment in industry B". Some companies are better at one than the other. Very few are good at both. 2) What importance do you place on marketing and advertising? How do you feel marketing impacts your current sales as well as existing customer retention? Another measure can be your marketing budget - Is it 5% of annual sales or upwards of 30%? 3) What's your first impression? Trust your impressions but don't make immediate decisions on them. Take the time to meet with the most qualified companies and ask yourself (or your team) did it validate or invalidate your first impression? The way people communicate with you is important.   Advertising Agency An Advertising Agency is a company that assists in planning and creating of advertising plans for your services, products or for brand. These can be large international companies or industry focused... --- ### Organization Web Partner - Non Profit > Not for profit companies and organizations web, marketing and donor management support. - Published: 2021-02-02 - Modified: 2021-02-03 - URL: https://www.icita.net/services-marketing-web-social/organization-web-partner-non-profit/ Get Your Story Out We can help with your web and donor management goals by lending a helping hand Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Affordable PartneriCita is a web-centric company We are Web Pros who have been assisting non-profit and community based organizations for more than 20 years. We have worked with United Way, the State of Colorado, women's shelters, Goodwill, the City of Boulder, and many other great people making a difference in the world. Some of our experience includes design/build sites, security, monitoring, online donations, custom themes, and making development marketing work. #NonProfitCommunityCompany orNon Profit and Community CompanyNew, updates, addons, plugins, themesSEO, keyword research, social media, and content plansPersonalized team reporting to youIntegrating with websites, landing pages, data upload, and marketingWeb embedding, membership levels, data, virtual meetingsWordpress and managed sitesGreat Organizations We've Partnered WithWe can talk about your goalsOur Approach Is Different We listen and create a plan that works Each step is focused on your goals The plan is clear and measurable Fulfilling your vision is top prioritySchedule a free call with usWe create a personalized planMeasure and adjust toward successNot sure? Consider some of our strengths. WordpressWoocommerceMagentoApple/iOSAndroidSalesforceAffiliations and PartnershipsRelated: Ecommerce Website Company, Magento Website Developer, Denver Website CompanySimilar: Longmont Website Developer, iPhone App Developer, Mobile Application Company --- ### Corporate Marketing and Web Support > Department and corporate marketing and web support for large companies in the United States. - Published: 2021-02-02 - Modified: 2021-02-02 - URL: https://www.icita.net/services-marketing-web-social/corporate-marketing-and-web-support/ Supporting Marketing Goals A responsive web team that gets it done fast Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Team PlayersWe're a great resource Our skill is augmenting your marketing or sales department web tasks to get your goals met. We fit well with companies that need a small but flexible team to complete projects quickly and within budget. iCita is a Colorado with more than 20 years experience working with companies on CRM integration with websites, and implementing marketing plans from successful companies around the country and world. #CorporateTeamPlayers orCorporate Team PlayersSupporting many corporate CMS platforms for changes and updatesPersonalized team reporting to you for larger projectsApple and Android custom app developmentSales and marketing automation support for several platforms including SalesforceSEO, keyword research, social media, and content support for existing strategiesMagento and custom cart solutions supporting marketing visionsFast Dedicated ResponseOur Approach Is Different We listen and create a plan that works Each step is focused on your goals The plan is clear and measurable We know how you feel, so let's talkSchedule a free call with usWe create a personalized planMeasure and adjust toward successNot sure? Consider some of our strengths. WordpressWoocommerceMagentoApple/iOSAndroidSalesforceAffiliations and PartnershipsRelated: Ecommerce Website Company, Magento Website Developer, Denver Website CompanySimilar: Longmont Website Developer, iPhone App Developer, Mobile Application Company --- ### Focused Corporate Business Goals > Focusing your goals in your company is important for sales support, marketing plans and growth. - Published: 2021-02-02 - Modified: 2021-02-02 - URL: https://www.icita.net/services-marketing-web-social/focused-corporate-business-goals/ Marketing and Sales Support that Works Great teams work together on focused goals Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Plan WellWe're a great partner in business Our skill is augmenting your already amazing team to get your goals met. We fit well with companies that need a small but flexible team to complete projects quickly and within budget. iCita is a Colorado with more than 20 years experience working with companies from around the country and world. #WebMarketingTeam orWeb Marketing TeamSupporting many corporate CMS platforms for changes and updatesPersonalized team reporting to you for larger projectsSEO, keyword research, social media, and content support for existing strategiesSales and marketing automation support for several platforms including SalesforceMagento and custom cart solutions supporting marketing visionsApple and Android custom app developmentFast Dedicated ResponseOur Approach Is Different We listen and create a plan that works Each step is focused on your goals The plan is clear and measurable We know how you feel, so let's talkSchedule a free call with usWe create a personalized planMeasure and adjust toward successNot sure? Consider some of our strengths. WordpressWoocommerceMagentoApple/iOSAndroidSalesforceAffiliations and PartnershipsRelated: Ecommerce Website Company, Magento Website Developer, Denver Website CompanySimilar: Longmont Website Developer, iPhone App Developer, Mobile Application Company --- ### Small Business Web Partner > Starting and growing your new or small business requires a partner to answer your questions and give you advice. - Published: 2021-02-02 - Modified: 2021-02-02 - URL: https://www.icita.net/services-marketing-web-social/small-business-growth-web-marketing/ You're A Smart Business Planning your growth might require an Expert on your side Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Grow SmartiCita is a web-centric company We are Web Pros who have been assisting small businesses in Colorado for more than 20 years. Besides building and managing many responsive websites on platforms such as Wordpress. We also design/build sites, setup security, monitoring, add payment gateways, create custom themes, and make marketing plans work. #SmallBusinessWebsiteCompany orSmall Business Website CompanyPlugins support, themes, responsive, sales CRM integrationSEO, keyword research, social media, and content plansPersonalized team reporting to youWooCommerce, Magento, PrestaShop, security, and moreApple and Android custom appsSite security, server, and IT supportDo You Need More Control? Our Approach Is Different We listen and create a plan that works Each step is focused on your goals The plan is clear and measurable We know how you feel, so let's talkSchedule a free call with usWe create a personalized planMeasure and adjust toward successNot sure? Consider some of our strengths. WordpressWoocommerceMagentoApple/iOSAndroidSalesforceAffiliations and PartnershipsRelated: Ecommerce Website Company, Magento Website Developer, Denver Website CompanySimilar: Longmont Website Developer, iPhone App Developer, Mobile Application Company --- ### Ecommerce Web and Marketing > Ecommerce solutions by iCita to grow or create a new business using shopping cart solutions with Magento, Woocommerce and Prestashop - Published: 2021-02-02 - Modified: 2021-02-02 - URL: https://www.icita.net/services-marketing-web-social/ecommerce-web-marketing-services/ Bring Your Ecommerce Game Get The Experts On Your Side Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Grow SmartiCita is an Ecommerce Website Company We are a Colorado-based ecommerce website developer that creates and implements ecommerce websites including Woocommerce, Magento, Prestashop, and hosted platforms such as Shopify and Wix. We fix hacks, build sites, setup security, monitoring, add payment gateways, create custom themes, and make marketing plans work. #EcommerceWebsiteCompany orEcommerce Website CompanyWordpress ecommerceSite strategic plansPersonalized team reporting to youFull service teamOnline solutionsDesign, development and trainingDo You Need More Control? Our Approach Is Different We listen and create a plan that works Each step is focused on your goals The plan is clear and measurable We know how you feel, so let's talkSchedule a free call with usWe create a personalized planMeasure and adjust toward successNot sure? Consider some of our strengths. WordpressWoocommerceMagentoApple/iOSAndroidSalesforceAffiliations and PartnershipsRelated: Ecommerce Website Company, Magento Website Developer, Denver Website CompanySimilar: Longmont Website Developer, iPhone App Developer, Mobile Application Company --- ### Boulder Ecommerce Website Company > Website ecommerce company located in Boulder, Colorado utilizing Woocommerce, Magento, Prestashop and Shopify - Published: 2020-12-04 - Modified: 2021-02-01 - URL: https://www.icita.net/services-marketing-web-social/boulder-ecommerce-website-company/ Bring Your Ecommerce Game Get The Experts On Your Side Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Grow Your BusinessBoulder Ecommerce Website Company iCita is a Boulder, Colorado ecommerce website developer that creates and implements ecommerce websites including Woocommerce, Magento, Prestashop and hosted platforms such as Shopify and Wix. We fix hacks, build sites, add payment gateways, create custom themes, and make marketing plans work. #BoulderEcommerceWebsiteCompany orBoulder Ecommerce Website CompanyCreating and optimizingiPhone and AndroidTeams for youEcommerce automationDesign, development and trainingCloud-based supportDo You Need More Control? Our Approach Is Different We listen and create a plan that works Each step is focused on your goals The plan is clear and measurable We know how you feel, so let's talkSchedule a free call with usWe create a personalized planMeasure and adjust toward successDo you need an expert in one of these areas? WordpressWoocommerceMagentoApple/iOSAndroidSalesforceAffiliations and PartnershipsRelated: Ecommerce Website Company, Magento Website Developer, Denver Website CompanySimilar: Longmont Website Developer, iPhone App Developer, Mobile Application Company --- ### Denver Ecommerce Website Company > Denver ecommerce company using such applications as Woocommerce, Magento, Prestashop, and Shopify - Published: 2020-12-04 - Modified: 2020-12-04 - URL: https://www.icita.net/services-marketing-web-social/denver-ecommerce-website-company/ Bring Your Ecommerce Game Get The Experts On Your Side Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Grow Your BusinessDenver Ecommerce Website Company iCita is a Denver, Colorado ecommerce website developer that creates and implements ecommerce websites including Woocommerce, Magento, Prestashop and hosted platforms such as Shopify and Wix. We fix hacks, build sites, add payment gateways, create custom themes, and make marketing plans work. #DenverEcommerceWebSiteCompany orDenver Ecommerce Website CompanyBuilding, migrating, optimizingiPhone and AndroidTeams for youEcommerce automationDesign, development and trainingCloud-based supportDo You Need More Control? Our Approach Is Different We listen and create a plan that works Each step is focused on your goals The plan is clear and measurable We know how you feel, so let's talkSchedule a free call with usWe create a personalized planMeasure and adjust toward successDo you need an expert in one of these areas? WordpressWoocommerceMagentoApple/iOSAndroidSalesforceRelated: Fort Collins Website Company, Magento Website Developer, eCommerce Website CompanySimilar: Digital Marketing Agency, iPhone App Developer, Mobile Application Company --- ### Fort Collins Ecommerce Website Company > Fort Collins ecommerce website company supporting Woocomerce, Magento, Shopify and Prestashop. - Published: 2020-12-04 - Modified: 2020-12-04 - URL: https://www.icita.net/services-marketing-web-social/fort-collins-ecommerce-website-company/ Bring Your Ecommerce Game Get The Experts On Your Side Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Grow Your BusinessFort Collins Ecommerce Website Company iCita is a Fort Collins, Colorado ecommerce website developer that creates and implements ecommerce websites including Woocommerce, Magento, Prestashop and hosted platforms such as Shopify and Wix. We fix hacks, build sites, add payment gateways, create custom themes, and make marketing plans work. #FortCollinsEcommerceWebSiteCompany orFort Collins Ecommerce Website CompanyBuilding, migrating, optimizingiPhone and AndroidTeams for youEcommerce automationDesign, development and trainingCloud-based supportDo You Need More Control? Our Approach Is Different We listen and create a plan that works Each step is focused on your goals The plan is clear and measurable We know how you feel, so let's talkSchedule a free call with usWe create a personalized planMeasure and adjust toward successDo you need an expert in one of these areas? WordpressWoocommerceMagentoApple/iOSAndroidSalesforceRelated: Denver Website Developer, Magento Website Developer, eCommerce Website CompanySimilar: Digital Marketing Agency, iPhone App Developer, Mobile Application Company --- ### Longmont Ecommerce Website Company > Website ecommerce company located in Longmont, Colorado utilizing Woocommerce, Magento, Prestashop and Shopify - Published: 2020-12-04 - Modified: 2020-12-04 - URL: https://www.icita.net/services-marketing-web-social/longmont-ecommerce-website-company/ Bring Your Ecommerce Game Get The Experts On Your Side Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Grow Your BusinessLongmont Ecommerce Website Company iCita is a Longmont, Colorado ecommerce website developer that creates and implements ecommerce websites including Woocommerce, Magento, Prestashop and hosted platforms such as Shopify and Wix. We fix hacks, build sites, add payment gateways, create custom themes, and make marketing plans work. #LongmontEcommerceWebsiteCompany orLongmont Ecommerce Website CompanyCreating and optimizingiPhone and AndroidTeams for youEcommerce automationDesign, development and trainingCloud-based supportDo You Need More Control? Our Approach Is Different We listen and create a plan that works Each step is focused on your goals The plan is clear and measurable We know how you feel, so let's talkSchedule a free call with usWe create a personalized planMeasure and adjust toward successDo you need an expert in one of these areas? WordpressWoocommerceMagentoApple/iOSAndroidSalesforceAffiliations and PartnershipsRelated: Ecommerce Website Company, Magento Website Developer, Denver Website CompanySimilar: Longmont Website Developer, iPhone App Developer, Mobile Application Company --- ### Schedule A Call > Schedule a call today with an iCita consultant. The consultation is free and you can determine the best relationship between your company and iCita. - Published: 2020-10-22 - Modified: 2020-10-27 - URL: https://www.icita.net/schedule-call/ Learn How To Grow Your Business and Gain ControlSchedule A FREE CallWe believe in the power of the community and teams to innovate and succeed. Wordpress Woocommerce Magento Apple/iOS Android Salesforce ExperienceiCita was founded more than 20 years ago as a strategic leadership and marketing partner. Our work with non-profits is extensive, and our success in the for-profit sector is outstanding. ConfidenceCreating and executive level marketing strategies for effective prospect definition, sales qualified lead strategies, digital marketing, and marketing automation. Over 20 years in the industry covering many programming languages, platforms, development tools and projects, we have the knowledge to take on your project. Our relationship with our customers is the core of our success. We support and advance launched projects as your customer base grows. Ready to get started? Contact us to learn more about our services and allow us to give you new options. Our TeamClass aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos Himenaeos. Sed molestie, velit ut eleifend sollicitudin, neque orci tempor nulla, id sagittis nisi ante nec arcu. Fusce porta bibendum convallis. Morbi fringilla sollicitudin scelerisque. In pellentesqueJavascript Python Web Apps Html / CSS Apps & Games PHP Get In Touch with Us New York 2923 Extra Ave. New York, NY 39456 Headquarters 1235 Divi Street, Floor 3 San Francisco, CA 92021 Phone Number sales@codingwithdivi. com Sales sales@codingwithdivi. com Support support@codingwithdivi. com Join the Revolution Himenaeos. Sed molestie, velit ut eleifend sollicitudin, neque orci tempor nulla, id sagittis nisi ante nec arcu.... --- ### Search Engine Optimization - SEO Company > Search Engine Optimization (SEO) and Web marketing company specializing in boutique clients in the United States using marketing automation in Wordpress. - Published: 2020-09-15 - Modified: 2024-11-19 - URL: https://www.icita.net/services-marketing-web-social/seo-web-marketing-company/ Search Engine Optimization Organic, Display, Keywords, Content, Reporting and ... Focus! Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Keyword tracking and reseach, analyze the competition, optimize your domain. Content and social strategies to target audiences for your brand. Optimizing your title tags and meta descriptions with the right SEO keywords. Search Engine Optimization Benefits Any Online BusinessExperienced Web and SEO Marketing iCita is a digital marketing company with a specialty in Search Engine Optimization and Search Engine Marketing strategies. We offer four types of SEO services: On-Page SEO, Off-Page SEO, Technical SEO, and Local SEO. By learning your message, audience and goals, we tailor our packages to meet your needs within your budget bringing you traffic and relevance to your message. Read more about Search Engine Optimization types and techniques. #SearchEngineOptimizationCompany orSearch Engine Optimization - SEOCore SEO PlanA starter and base plan for small business This is a starter plan where audits and standards are set, and the site is organized to optimize for growth using proven Search Engine Optimization techniques. This is a base plan and set of tasks that every company needs to have in place. Changes and recommendations are made to make sure the site is properly listed. Growth SEM PlanSearch Engine Marketing includes SEO and is great for companies ready to grow with added components. Includes all elements of the Core SEO but allows for... --- ### Blog > The iCita blog is a collection of resources and news for our customers and visitors. It contains marketing, web and mobile industry information. - Published: 2020-08-26 - Modified: 2024-04-03 - URL: https://www.icita.net/blog-resources-news-marketing/ Embrace knowledgeNews and Resources BlogOver 20 years in the industry covering many programming languages, platforms, development tools and projects, we have the knowledge to take on your project. Our relationship with our customers is the core of our success. We support and advance launched projects as your customer base grows. --- ### Android Application Developer > Based in Colorado but with clients around the United States, we are an Android application development team. - Published: 2020-08-26 - Modified: 2020-10-27 - URL: https://www.icita.net/services-marketing-web-social/android-application-developer/ Meet Your Mobile Application Goals Get The Experts On Your Side Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Mobile App DevelopersAndroid Application Developer iCita is an Android application development company that designs, creates and publishes mobile apps for both iPhone and Google Play. We also develop Wordpress and ecommerce web sites. We fix hacks, build sites, add payment gateways, create custom themes, and make marketing plans work. #AndroidApplicationDeveloper orAndroid Application DeveloperiPhone and AndroidDesign, development and trainingTeams for youCreating and optimizingSEO, automation and advertisingCloud-based supportDo You Need More Control? Our Approach Is Different We listen and create a plan that works Each step is focused on your goals The plan is clear and measurable We know how you feel, so let's talkSchedule a free call with usWe create a personalized planMeasure and adjust toward successDo you need an expert in one of these areas? WordpressWoocommerceMagentoApple/iOSAndroidSalesforceAffiliations and PartnershipsRelated: Denver Web Site Developer, Magento Web Site Developer, eCommerce Web Site CompanySimilar: Digital Marketing Company, iPhone Application Developer, Wordpress Web Site Developer --- ### iPhone Application Developer > iCita is a mobile application development company for iPhone, Android and Microsoft mobile apps for small to medium size companies. - Published: 2020-08-26 - Modified: 2023-12-26 - URL: https://www.icita.net/services-marketing-web-social/iphone-application-developer/ Bounce Forward Get The Experts On Your Side Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Grow Your BusinessMobile App Developer iCita is a iPhone Application Developer that creates and implements Google Play and Apple mobile apps. We are also adept web site developers and we can help you fix site issues, hacks, or add payment gateways, custom themes, and integrate marketing automation. We are also an experienced Magento Web Site Developer. #iPhoneApplicationDeveloper oriPhone Application DeveloperiPhone and AndroidTeams for youDesign, development and trainingSEO, automation and advertisingCreating and optimizingCloud-based supportDo You Need More Control? Our Approach Is Different We listen Work together Measure success We know how you feel, so let's talkSchedule a callCreate a planMove forwardWordpressWoocommerceMagentoApple/iOSAndroidSalesforceAffiliations and PartnershipsRelated: Denver Web Site Developer, Magento Web Site Developer, eCommerce Web Site CompanySimilar: Digital Marketing Company, Android Application Developer, Mobile Application ComanyInsight: Advertising versus Marketing Agencies, How to Choose a Web Marketing Company --- ### Mobile Application Company > Mobile app development company located in Longmont, Colorado serving Denver, Fort Collins, Boulder and Loveland. - Published: 2020-08-26 - Modified: 2023-12-26 - URL: https://www.icita.net/services-marketing-web-social/mobile-application-company/ Expand Your Mobile Reach Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Grow Your BusinessApp Developers iCita is a mobile application company that creates and implements iPhone and Android mobile apps. We are also adept web site developers and we can help you fix site issues, hacks, or add payment gateways, custom themes, and integrate marketing automation. We are also an experienced Magento Web Site Developer. #MobileApplicationCompany orMobile Application CompanyiPhone and AndroidTeams for youDesign, development and trainingCloud-based supportSEO, automation and advertisingCreating and optimizingDo You Need More Control? Our Approach Is Different We listen Work together Measure success We know how you feel, so let's talkSchedule a callCreate a planMove forwardWordpressWoocommerceMagentoApple/iOSAndroidSalesforceRelated: Denver Web Site Developer, Magento Web Site Developer, Wordpress Web Site CompanySimilar: Digital Marketing Company, iPhone App Developer, Fort Collins Web Site CompanyInsight: Advertising versus Marketing Agencies, How to Choose a Web Marketing Company --- ### Fort Collins Website Company > Fort Collins Website company using such applications as Wordpress, Joomla, Magento, Drupal and Prestashop. - Published: 2020-08-26 - Modified: 2020-12-04 - URL: https://www.icita.net/services-marketing-web-social/fort-collins-web-site-company/ Solve Your Website Problems Get The Experts On Your Side Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Grow Your BusinessFort Collins Website Company iCita is a Fort Collins, Colorado website development company that creates and implements Wordpress and ecommerce websites. We fix hacks, build sites, add payment gateways, create custom themes, and make marketing plans work. #FortCollinsWebSiteCompany orFort Collins WebSite CompanyDesign, development and trainingiPhone and AndroidTeams for youSEO, automation and advertisingCreating and optimizingCloud-based supportDo You Need More Control? Our Approach Is Different We listen and create a plan that works Each step is focused on your goals The plan is clear and measurable We know how you feel, so let's talkSchedule a free call with usWe create a personalized planMeasure and adjust toward successDo you need an expert in one of these areas? WordpressWoocommerceMagentoApple/iOSAndroidSalesforceRelated: Denver Website Developer, Magento Website Developer, eCommerce Website CompanySimilar: Digital Marketing Agency, iPhone App Developer, Mobile Application Company --- ### Boulder Website Company > Boulder website company located in Colorado developing in Wordpress, Prestashop, Magento, and other various platforms for our customers. - Published: 2020-08-26 - Modified: 2020-12-04 - URL: https://www.icita.net/services-marketing-web-social/boulder-web-site-company/ Solve Your Website Problems Get The Experts On Your Side Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Grow Your BusinessBoulder Website Developer iCita is a Boulder, Colorado website developer that creates and implements Wordpress and ecommerce websites. We fix hacks, build sites, add payment gateways, create custom themes, and make marketing plans work. #BoulderWebSiteCompany orBoulder WebSite CompanyDesign, development and trainingiPhone and AndroidTeams for youSEO, automation and advertisingCreating and optimizingCloud-based supportDo You Need More Control? Our Approach Is Different We listen and create a plan that works Each step is focused on your goals The plan is clear and measurable We know how you feel, so let's talkSchedule a free call with usWe create a personalized planMeasure and adjust toward successDo you need an expert in one of these areas? WordpressWoocommerceMagentoApple/iOSAndroidSalesforceAffiliations and PartnershipsRelated: Denver Website Developer, Magento Website Developer, eCommerce Website CompanySimilar: Digital Marketing Company, iPhone App Developer, Mobile Application Comany --- ### Denver Website Company > Denver, Colorado web site company that includes working with Wordpress, Prestashop, Magento, and other various platforms for our customers. - Published: 2020-08-26 - Modified: 2020-12-04 - URL: https://www.icita.net/services-marketing-web-social/denver-web-site-company/ Solve Your Web Site Problems Get The Experts On Your Side Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Grow Your BusinessDenver Website Company iCita is a Denver, Colorado website developer that creates and implements Wordpress and ecommerce websites. We fix hacks, build sites, add payment gateways, create custom themes, and make marketing plans work. #DenverWebSiteCompany orDenver WebSite Company Design, development and trainingiPhone and AndroidTeams for youSEO, automation and advertisingCreating and optimizingCloud-based supportDo You Need More Control? Our Approach Is Different We listen and create a plan that works Each step is focused on your goals The plan is clear and measurable We know how you feel, so let's talkSchedule a free call with usWe create a personalized planMeasure and adjust toward successDo you need an expert in one of these areas? WordpressWoocommerceMagentoApple/iOSAndroidSalesforceAffiliations and PartnershipsRelated: Longmont Website Developer, Magento Website Developer, eCommerce Website CompanySimilar: Digital Marketing Company, iPhone App Developer, Android Application Developer --- ### Denver Website Developer > Denver website developer including Wordpress, Prestashop, Magento, and other various platforms for our customers. - Published: 2020-08-26 - Modified: 2020-12-04 - URL: https://www.icita.net/services-marketing-web-social/denver-web-site-developer/ Solve Your Website Problems Get The Experts On Your Side Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Grow Your BusinessDenver Website Developer iCita is a Denver, Colorado website developer that creates and implements Wordpress and ecommerce websites. We fix hacks, build sites, add payment gateways, create custom themes, and make marketing plans work. #DenverWebSiteDeveloper orDenver WebSite DeveloperDesign, development and trainingiPhone and AndroidTeams for youSEO, automation and advertisingCreating and optimizingCloud-based supportDo You Need More Control? Our Approach Is Different We listen and create a plan that works Each step is focused on your goals The plan is clear and measurable We know how you feel, so let's talkSchedule a free call with usWe create a personalized planMeasure and adjust toward successDo you need an expert in one of these areas? WordpressWoocommerceMagentoApple/iOSAndroidSalesforceAffiliations and PartnershipsRelated: Longmont Website Developer, Magento Website Developer, eCommerce Website CompanySimilar: Digital Marketing Company, iPhone App Developer, Mobile Application Company --- ### Digital Marketing Agency > Being a digital marketing agency, we also specialize in mobile app development and websites using Wordpress and Magento. - Published: 2020-08-26 - Modified: 2021-07-12 - URL: https://www.icita.net/services-marketing-web-social/digital-marketing-agency/ Personalize Your Marketing Strategy Get The Experts On Your Side Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Grow Your BusinessDigital Marketing Agency iCita is a digital marketing agency that creates and implements digital marketing strategies and plans. Our dedicated marketing managers create editorial plans for content, social media, digital advertising, and search engine optimization. We are also adept website developers and we can help you fix site issues, hacks, or add payment gateways, custom themes, and integrate marketing automation. We are also an experienced eCommerce Website Company. #DigitalMarketingAgency orDigital Marketing AgencySEO, automation and advertisingDesign, development and trainingTeams for youiPhone and AndroidCreating and optimizingCloud-based supportDo You Need More Control? Our Approach Is Different We listen Work together Measure success We know how you feel, so let's talkSchedule a callCreate a planMove forwardWordpressWoocommerceMagentoApple/iOSAndroidSalesforceAffiliations and PartnershipsRelated: Denver Ecommerce Company, Magento Website Developer, Wordpress Website DeveloperSimilar: Digital Marketing Company, iPhone App Developer, Mobile Application Company, Boulder Ecommerce CompanyInsight: Advertising versus Marketing Agencies, How to Choose a Web Marketing Company --- ### Digital Marketing Company > We are a digital marketing company specializing in boutique clients in the United States. Located in Longmont, Colorado. - Published: 2020-08-26 - Modified: 2025-05-07 - URL: https://www.icita.net/services-marketing-web-social/digital-marketing-company/ Digital Marketing Insight Get Web And Marketing Experts On Your Side Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Focused and preciseDigital Marketing and Automation iCita is a digital marketing company that creates and implements digital marketing strategies and plans. Our dedicated marketing managers create editorial plans for content, social media, digital advertising, and search engine optimization. We are also adept web site developers and we can help you fix site issues, hacks, or add payment gateways, custom themes, and integrate marketing automation. We are also an experienced Ecommerce Web Site Company #DigitalMarketingCompany orDigital Marketing CompanySEO, marketing automation, and social advertisingTraining, plugins, caching, security, and customizationBuilding, managing and marketing online for over 20 yearsCRM and landing page plans and integrationWoocommerce, Magento, Shopify, credit cards, SSL, reporting, and analyticsUnique and responsive design and videosDo You Need More Control? Our Approach Is Different We listen and create a plan that works Each step is focused on your goals The plan is clear and measurable We know how you feel, so let's talkSchedule a free call with usWe create a personalized planMeasure and adjust toward success  Analyze the behavior of your website's Google search results including the influence of digital ads, keywords, backlinks, and social media. Do you need an expert in one of these areas? WordpressWoocommerceMagentoApple/iOSAndroidSalesforceContact Us Affiliations and PartnershipsRelated: Wordpress Web Site Developer, Magento Web Site Developer, eCommerce Web Site CompanySimilar:... --- ### Longmont Website Developer > Website developer company located in Longmont, Colorado utilizing Wordpress, Joomla, Drupal and Magento for our clients. - Published: 2020-08-26 - Modified: 2020-12-04 - URL: https://www.icita.net/services-marketing-web-social/longmont-web-site-developer/ Solve Your Website Problems Get The Experts On Your Side Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Grow Your BusinessLongmont Website Company iCita is a Longmont, Colorado website developer that creates and implements Wordpress and ecommerce websites. We fix hacks, build sites, add payment gateways, create custom themes, and make marketing plans work. #LongmontWebSiteCompany orLongmont WebSite CompanyDesign, development and trainingiPhone and AndroidTeams for youSEO, automation and advertisingCreating and optimizingCloud-based supportDo You Need More Control? Our Approach Is Different We listen and create a plan that works Each step is focused on your goals The plan is clear and measurable We know how you feel, so let's talkSchedule a free call with usWe create a personalized planMeasure and adjust toward successDo you need an expert in one of these areas? WordpressWoocommerceMagentoApple/iOSAndroidSalesforceAffiliations and PartnershipsRelated: Ecommerce Website Company, Magento Website Developer, Denver Website CompanySimilar: Longmont Web Site Developer, iPhone App Developer, Mobile Application Company --- ### Ecommerce Website Company > iCita is an ecommerce web site development and marketing company in Colorado with more than 20 years experience. - Published: 2020-08-26 - Modified: 2021-07-12 - URL: https://www.icita.net/services-marketing-web-social/ecommerce-web-site-company/ Envision Your Online Sales Growing Get The Experts On Your Side Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Grow Your BusinessEcommerce Websites iCita is an ecommerce website company that designs, builds, migrates and maintains ecommerce websites. Our dedicated web specialists help with your new or existing website to get it to where you and your customers are happy. We can help you fix site issues, hacks, or add payment gateways, custom themes, and integrate marketing automation. We are also an experienced Digital Marketing Company. #EcommerceWebSiteCompany orEcommerce WebSite CompanyDesign, development and trainingiPhone and AndroidTeams for youBuild | Migrate | SupportSEO, automation and advertisingCloud-based supportDo You Need More Control? Our Approach Is Different We listen Work together Measure success We know how you feel, so let's talkSchedule a callCreate a planMove forwardDo you need an expert in one of these areas? WordpressWoocommerceMagentoApple/iOSAndroidSalesforceAffiliations and PartnershipsRelated: eCommerce Website Company, Magento Website Developer, Wordpress Website DeveloperSimilar: Digital Marketing Company, iPhone App Developer, Mobile Application Company, Fort Collins EcommerceInsight: Advertising versus Marketing Agencies, How to Choose a Web Marketing Company --- ### Magento Website Developer > Magento ecommerce website developer company located in Longmont, Colorado utilizing Wordpress, Joomla, Drupal and Magento for our clients. - Published: 2020-08-26 - Modified: 2021-07-12 - URL: https://www.icita.net/services-marketing-web-social/magento-web-site-developer/ Grow Your Ecommerce Store Get The Experts On Your Side Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Grow Your BusinessMagento Developers iCita is a Magento website company that designs, builds and maintains Magento websites. Our dedicated web specialists help with your new or existing web site to get it to where you and your customers are happy. We can help you fix site issues, hacks, or add functionality such as ecommerce, membership sign up, donations, and customer relationship management. We are also an experienced Ecommerce web site company. #MagentoWebSiteDeveloper orMagento Website DeveloperBuilding | Migrating | SupportingiPhone and AndroidTeams for youSEO, automation and advertisingDesign, development and trainingCloud-based supportDo You Need More Control? Our Approach Is Different We listen Work together Measure success We know how you feel, so let's talkSchedule a callCreate a planMove forwardWordpressWoocommerceMagentoApple/iOSAndroidSalesforceAffiliations and PartnershipsRelated: Wordpress Web Company, Ecommerce Website Company, Magento Website Developer, Longmont Ecommerce Company Similar: Digital Marketing Company, iPhone App Developer, Mobile Application Company Insight: Advertising versus Marketing Agencies, How to Choose a Web Marketing Company --- ### WordPress Website Company > WordPress website development and support company that designs, creates and manages your WordPress website for your company including ecommerce and woocommerce. - Published: 2020-08-26 - Modified: 2023-12-26 - URL: https://www.icita.net/services-marketing-web-social/wordpress-web-site-company/ Solve Your WordPress Problems Get WordPress Experts On Your Side Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Get The Help You NeedWordPress Website Designers and Developers iCita is a WordPress website company that creates and implements WordPress and ecommerce websites. We fix hacks, build sites, add payment gateways, create custom themes, and make marketing plans work. #WordPressWebSiteCompany or WordPress Website CompanyTraining, plugins, caching, security, and customizationSEO, marketing automation, and social advertisingWorking on Wordpress since 2003Woocommerce, credit cards, SSL, reporting, and analyticsCRM and landing page plans and integrationUnique and responsive design and videosDo You Need More Control? Our Approach Is Different We listen Work together Measure success We know how you feel, so let's talkSchedule a callCreate a planMove forwardWordpressWoocommerceMagentoApple/iOSAndroidSalesforceAffiliations and PartnershipsRelated: Magento Website Developer, Ecommerce Website Company, Fort Collins Website Company, Denver Ecommerce CompanySimilar: Digital Marketing Agency, iPhone App Developer, Mobile Application Company, Boulder Ecommerce CompanyInsight: Advertising versus Marketing Agencies, How to Choose a Web Marketing Company --- ### Sitemap > Our sitemap - iCita is a digital marketing and web site development company focused on your ideas and challenges in Colorado. - Published: 2020-08-26 - Modified: 2023-08-24 - URL: https://www.icita.net/sitemap/ We believe in the power of creativity and communication to solve problems. Sitemap Wordpress Websites Digital Marketing Search Engine Optimization (SEO) Blog About Contact Services Wordpress Magento Mobile Applications Spokane, Washington Longmont, Colorado Denver, Colorado Boulder, Colorado Insight: How to Choose a Web Marketing Partner Insight: Advertising Agencies, Marketing Agencies, and Marketing Consultants Wordpress Audit - Power Brings Responsibility IT Services with Global Colorado Information Technology Systems - CITS Over 20 years in the industry covering many programming languages, platforms, development tools and projects, we have the knowledge to take on your project. Our relationship with our customers is the core of our success. We support and advance launched projects as your customer base grows. --- ### Wordpress Website Developer > Wordpress website developer specializing in Wordpress websites. Matching your design and content specifications to a branded Wordpress site. - Published: 2020-08-26 - Modified: 2023-08-30 - URL: https://www.icita.net/services-marketing-web-social/wordpress-web-site-developer/ Functional Websites Our Experience has helped many companies Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Supporting your ideasWordpress Website Company iCita is a Wordpress website developer that creates and implements Wordpress and ecommerce websites. We fix hacks, build sites, add payment gateways, create custom themes, and make marketing plans work. #WordpressWebSiteDeveloper orWordpress WebSite DeveloperWe've been building, managing and marketing online for over 20 years. We use our experience to provide ideas and solutions to our clients. Experience in creating, customizing, and managing all the variations of Wordpress websites. Making websites more than just a static site, like an online school, store, social media site, customer support center, or sales tool. Implement SEO plans by determining target audiences and keywords to increase website search results. Do You Need More Control? Our Approach Is Different We listen and create a plan that works Each step is focused on your goals The plan is clear and measurable We know how you feel, so let's talkSchedule a free call with usWe create a personalized planMeasure and adjust toward successDo you need an expert in one of these areas? WordpressWoocommerceMagentoApple/iOSAndroidSalesforceContact Us Affiliations and PartnershipsRelated: Magento Website Developer, Ecommerce Website Company, Longmont Wordpress Developer, Denver Website CompanySimilar: Digital Marketing Company, iPhone App Developer, Mobile Application Company --- ### Wordpress Web Company > Wordpress web and website and web site company using Woocommerce, Prestashop for ecommerce and digital marketing. - Published: 2020-08-26 - Modified: 2020-10-27 - URL: https://www.icita.net/services-marketing-web-social/wordpress-web-company/ Upgrade Your Wordpress Site Get The Experts On Your Side Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Grow Your BusinessWordpress Experts iCita is a Wordpress web site developer that creates and implements Wordpress and ecommerce web sites. We fix hacks, build sites, add payment gateways, create custom themes, and make marketing plans work. #WordpressWebCompany orWordpress Web CompanyDesign, development and trainingiPhone and AndroidTeams for youSEO, automation and advertisingCreating and optimizingCloud-based supportDo You Need More Control? Our Approach Is Different We listen and create a plan that works Each step is focused on your goals The plan is clear and measurable We know how you feel, so let's talkSchedule a free call with usWe create a personalized planMeasure and adjust toward successDo you need an expert in one of these areas? WordpressWoocommerceMagentoApple/iOSAndroidSalesforceAffiliations and PartnershipsRelated: Wordpress Web Site Company, Magento Web Site Developer, Ecommerce Web Site CompanySimilar: Digital Marketing Agency, Mobile Application Company, Denver Web Site Company --- ### Managed IT Services with CITS Info Tech - an iCita Partner > Managed IT Services with CITS Info Tech: Our partnership with CITS is the perfect match providing desktop and IT support for growing companies. - Published: 2020-06-05 - Modified: 2024-03-25 - URL: https://www.icita.net/managed-it-services-cits-info-tech/ IT Services You Can Trust iCita partners with CITS for Managed IT SolutionsCITS is a reliable and consistent partner for companies who need Managed IT Support for Cyber Security, Network Security, and Ransomware Support. iCita and CITS have been partners for over 12 years working together to meet the needs of our customers. Smart business owners understand that they need to focus on their business, which means they need a professional on their side. CITS Managed IT 24×7 MSP PROACTIVE MANAGEMENT While many IT companies go out of their way to avoid live interactions, CITS encourage you to talk to them whenever you need. They answer our phones. It is very important to us that your call is answered by a live human being in our office and directed to the appropriate resource to resolve your issue. If you submit your request online, it will receive the same priority handling as calling us. As a premier IT support and consulting practice, CITS stands ready to deliver on-demand and project-based IT services and support to businesses in the Denver metro area and across the Front Range. CITS’ consultants expertly evaluate and make recommendations on your IT environment to address current concerns and plan for the future. We partner with you to ensure your technology strategy supports your growth plans and continued success. Managing IT security is an ongoing process. Data is the heart of any business, and compromises are unacceptable. CITS’ security solutions rely on best-practices, years of experience, and monitoring... --- ### About iCita > iCita is a website and marketing company for small and medium businesses. About us and our services include digital marketing and web development. - Published: 2020-05-14 - Modified: 2025-05-07 - URL: https://www.icita.net/about/ We believe in the power of creativity and communication to solve problems. AboutiCita (pronounced eye-SEE-ta) is a digital marketing and app development company that provides Marketing Insight through web-based reporting and personal consulting. First, we listen. Then we discuss your ideas and goals to determine the best option on how we can work together. We were founded in Boulder, Colorado in 2001, where we started with dynamic websites, then moved into SEO, and took on custom applications and mobile apps. Today, we’re digital marketers and data centric developers helping our customers navigation the digital marketing world. We believe in the power of the community and teams to innovate and succeed. ExperienceiCita was founded more than 20 years ago as a strategic leadership and marketing partner for companies like yours. Our work with non-profits is extensive, and our success in the nonprofit sector is outstanding. ConfidenceCreating and executive level marketing strategies for effective prospect definition, sales qualified lead strategies, digital marketing, and marketing automation. MaturityStrong vision and experience can create understanding. An equally strong strategy and plan create the baseline for growth and success. GrowthUnderstanding the technology wave through years of being a part of a growing industry. As technology advances, we continue to teach how to use it effectively to grow your business and constituency. Contact Us --- ### Services > We provide web and digital marketing services small to mid-sized companies that value our unique style and nature. - Published: 2020-05-14 - Modified: 2023-08-30 - URL: https://www.icita.net/services-marketing-web-social/ Web and Marketing Services  Empowering your company and employeesProducts and services focused on the challenges and goals of small businesses in digital marketing, SEO, and website management.  Our services include simple support requests and landing pages to advanced WordPress functionality. Over 20 years experience building and managing clients worldwide. Your mobile app experience builds customer retention. We not only build, we engineer and design highly downloaded apps. iCita works with larger companies as we become an indispensable resource supporting departments and executives. Creating targeted marketing campaigns for social media, PPC, advertising with the analytics to make the best decisions. Our communication methods target your audience and the customer journey. Offering remarkable developer skills of web and mobile app development. Teams and project managers that are responsive and understand the development life cycle. You Can Be In ControlOur Approach Is Different We listen Work together Measure success We know how you feel, so let's talkSchedule a callCreate a planMove forwardContact Us Wordpress Woocommerce Magento Apple/iOS Android Salesforce Affiliations and PartnershipsRelated: Wordpress Website Company, Magento Website Developer, eCommerce Website CompanySimilar: Digital Marketing Agency, iPhone App Developer, Mobile Application CompanyImportant: Website Security, Wordpress Website Audit --- ### iCita digital marketing and SEO reporting > Website developer and digital marketing company specializing in Wordpress, Woocommerce, SEO Reporting, AI, and digital marketing - Published: 2020-05-12 - Modified: 2024-11-19 - URL: https://www.icita.net/ Marketing and Web Solutions SEO, Marketing Insights, Wordpress and Integrations Install body #butInstall { color: #ffffff! important; border-color: rgba(0,0,0,0); border-radius: 5px; letter-spacing: 1px; font-size: 18px; font-weight: 700! important; text-transform: uppercase! important; padding-right: 2em; padding-left: 0. 7em; background-color: #fd970e; Marketing, SEO and web services for over 20 yearsTried and True For over two decades iCita has been supporting small and medium-sized companies and organizations in the United States. Through it all, we have created diverse and responsive websites for our customers, and implemented successful marketing strategies. Our team builds, designs, customizes, modifies, supports, integrates, markets for our customers. And more importantly, we make your ideas work. We've been building, managing and marketing online for over 20 years. We use our experience to provide ideas and solutions to our clients. iCita and small businesses work well together. We started as a small business and can provide industry experience and best practices. We have plans that cover website development, SEO, and lead generation as well as digital marketing and ad placement. We regularly consult on usability, security, best practices, and marketing strategy. iCita uses award winning AI search reporting software that encompasses and calculates how searches are done worldwide. We analyze the behavior of organic searches versus paid including ad influence and include keyword use, backlinks, content and much more. iCita has played a primary role in how we’ve built out and supported our sales, marketing and integrations teams using Salesforce and Pardot. They have been a fantastic partner for many years and... --- ### Sucuri Website Security by iCita > iCita and Sucuri provide firewall and website hack protection. Protect your business and your web site as well as fix any hack. - Published: 2020-02-21 - Modified: 2024-03-13 - URL: https://www.icita.net/web-site-hack-protection-with-sucuri-and-icita/ Guaranteed Site Hack Cleaning and Monitoring Did You Know There Are Over 37,000 Sites Hacked Daily? Keep your website protected and clean. iCita and Sucuri are partners in securing, protecting and fixing your website. We have recommended and used Sucuri on our clients' sites for many years and find it is the best and most responsive platform around. We Secure you with the bestProtection and continuous monitoring are key iCita and Sucuri protect websites by monitoring them as often as you choose, then fixing them if they are ever compromised or hacked. Put the safety of your online content and reputation in good hands. WAF Protection - Defend your website against hacks and DDoS attacks with our WAF. Unlimited malware removal and premium response SLAs. Identify indicators of compromise with various alerting options. Lightning fast page speed with our highly optimized CDN. Unlimited Site CleanupsWe love complex malware infections, and you’ll never pay more for them. Each plan covers your website for a year, including unlimited cleanups, pages, and databases. Trusted by Web Pros & Enterprise ExpertsYour site is a perfect fit for Sucuri, whether you use a CMS or not. We fix any website malware infection and specialize in open-source content management systems. We've been building, managing and marketing online for over 24 years. We use our experience to provide ideas and solutions to our clients. "My entire team was prototyping by the end of the first day! "Class aptent taciti sociosqu ad litora torquent per conubia nostra, per... --- ### My account - Published: 2020-02-18 - Modified: 2020-02-18 - URL: https://www.icita.net/my-account/ --- ### Checkout - Published: 2020-02-18 - Modified: 2020-04-21 - URL: https://www.icita.net/checkout/ --- ### Cart - Published: 2020-02-18 - Modified: 2020-04-21 - URL: https://www.icita.net/cart/ --- ### Shop > Products and services for Wordpress and web site security including Magento, ecommerce and marketing strategy and automation. - Published: 2020-02-18 - Modified: 2020-09-01 - URL: https://www.icita.net/shop/ --- ### Wordpress Audit - Power Brings Responsibility > Wordpress experts in updates, plugins, ecommerce and management. Check your site with our site audit and get experience and recommendations. - Published: 2020-02-16 - Modified: 2023-12-27 - URL: https://www.icita.net/wordpress-brings-power-web-site-audit/ Are You Confident In Your Wordpress Website? With Control Comes Responsibility More than 62% of all dynamic CMS websites in the world are run by Wordpress. Purchase the iCita audit basic package and get a complete set of topics to increase your site value. Get StartedHaving a strong content management system allows you to grow your business and site presence with confidence. Make sure you are prepared for the growth you deserve. Wordpess Global Reach A Solid PlatformWordpress market share is over 38% of the top 10,000 websites in the world. But Wordpress is a self-managed CMS, which means you must be proactive in keeping it safe and updated. Simply updating a plugins and core Wordpress files on your own does not always end well. You need professional care and review. Save over 15% On Initial Evaluation & Get a Free SEO AuditFast and Effective Over 20 Years Experience iCita has been operating successfully for over 20 years planning, building and managing websites. We have installed and customized both large and small Wordpress sites for public and private organizations. Our experience shows in how our clients keep coming back to us. Industry Proven Trusted by Influential Companies Worldwide Some of the largest websites in the world run Wordpress - They have teams to keep their site running smoothly. Logo United WayLogo AxionLogo PiranhaLogo GeneseeLogo GoodwillLogo CWCCLogo BolderBioLogo SkiptonAffiliations and Partnerships --- ### Contact > Want to get to know us better? Contact us by using the form or scheduling a call. We are located in Colorado and do business around the world. - Published: 2019-11-18 - Modified: 2024-02-22 - URL: https://www.icita.net/contact-icita-today/ It Takes A Team  iCita was founded in Boulder, Colorado in 2001 and currently has locations in both Longmont, Colorado and Spokane, Washington. Our clients are located across the United States, Europe and South America. We look forward to talking with you. --- --- --- ## Posts ### SEO: Search Engine Optimization Techniques and Types > SEO - Welcome to the ultimate guide on Search Engine Optimization. Including types of SEO such as on-page, off-page, local, and technical - Published: 2024-04-03 - Modified: 2024-04-03 - URL: https://www.icita.net/seo-search-engine-optimization-techniques/ - Categories: Analytics and Reporting, Blog, Content, SEO, Strategy What is SEO and why is it so important? Welcome to the ultimate guide on SEO - the secret sauce behind boosting your online presence and driving more traffic to your website. Whether you're a digital marketing enthusiast or a business owner looking to up your online game, understanding Search Engine Optimization and Marketing is crucial in today's competitive digital landscape. So, buckle up as we dive into the world of Search Engine Optimization and uncover its best practices, techniques, and types that will help you climb the ranks in search engine results pages! The success of search engines as businesses relies on the public perceiving their results to be tailored to their needs. As a search engine, such as Google, discovers more links from a certain type of content to a specific resource, it gains confidence in the relevance of that resource for related search queries. This leads to the determination that the resource should receive a high ranking when those queries are made. To aid in this process, there are four main categories of SEO: on-page, off-page, local, and technical. These work together to assist search engines in discovering, crawling, indexing, understanding, and ranking your content. Best practices and techniques When it comes to SEO, staying ahead of the game means keeping up with best practices and techniques. One key aspect is optimizing your website's loading speed - a fast site not only improves user experience but also boosts your search rankings. Another important practice is creating high-quality,... --- ### Terms of Service - Published: 2024-02-05 - Modified: 2024-02-05 - URL: https://www.icita.net/terms-of-service/ - Categories: Blog Last updated February 05, 2024 AGREEMENT TO OUR LEGAL TERMSWe are Web Sawce LLC, doing business as iCita LLC (“Company,” “we,” “us,” “our“), a company registered in Washington, United States at 3625 E 18th Ave, Spokane, WA 99223. We operate the website https://icita. net (the “Site“), as well as any other related products and services that refer or link to these legal terms (the “Legal Terms“) (collectively, the “Services“). You can contact us by phone at 720-232-0917, email at marketing@icita. net, or by mail to 3625 E 18th Ave, Spokane, WA 99223, United States. These Legal Terms constitute a legally binding agreement made between you, whether personally or on behalf of an entity (“you“), and Web Sawce LLC, concerning your access to and use of the Services. You agree that by accessing the Services, you have read, understood, and agreed to be bound by all of these Legal Terms. IF YOU DO NOT AGREE WITH ALL OF THESE LEGAL TERMS, THEN YOU ARE EXPRESSLY PROHIBITED FROM USING THE SERVICES AND YOU MUST DISCONTINUE USE IMMEDIATELY. Supplemental terms and conditions or documents that may be posted on the Services from time to time are hereby expressly incorporated herein by reference. We reserve the right, in our sole discretion, to make changes or modifications to these Legal Terms at any time and for any reason. We will alert you about any changes by updating the “Last updated” date of these Legal Terms, and you waive any right to receive specific notice of... --- ### NEWS: iCita Launches Search Analytics Reporting > Search analytics reporting. Marketing Insight Search Reports:  January 27, 2024 – Spokane, WA and Longmont, CO. iCita launches search analytics. - Published: 2024-01-27 - Modified: 2024-04-04 - URL: https://www.icita.net/news-icita-launches-search-analytics-reporting/ - Categories: Analytics and Reporting, Press, Strategy FOR IMMEDIATE RELEASE: January 27, 2024 – Spokane, WA and Longmont, CO. iCita launches much awaited search analytics reporting set of products called Marketing Insight Search Reports for Businesses after being refined and researched for the past ten years. Marketing Insight Reporting is a series of organic and paid search analytics in the form of custom and pre-built reports that give great insight for companies that want to get and stay on top of how they are ranked in search results. Through the extensive use and training, iCita is finally at a stage to allow subscriptions to different levels of monthly analytics reporting. Search Analytics Reporting By signing up to one of the initial three levels of analytics reporting, companies can get customized SEO (search engine optimization) and SEM (search engine marketing) reports delivered to their email without the influence of an agency or consultant allowing them to see the raw search results. This level of reporting can directly effect the outcomes of marketing strategies and budgest as it gives insight into how the marketing plans are working online. Key insights help companies stay on top: Real time search data and competitive analysis Keyword search data, traffic and revelance Tactics for growing marketing share online Keyword and backlink gaps Domain overview statistics Deep dive SEO audits to stay on top of search algorythms Domain comparisons and keyword gaps Organic and paid search analytics Learn more at Marketing Insight Search and Analytic Reporting for Businesses This information is a direct result... --- ### Marketing and Content Strategy Budgets > Marketing and content strategy budgets. Marketing strategies vs. marketing plans. Content strategy. Budgets by industry and revenue. - Published: 2023-11-29 - Modified: 2023-12-20 - URL: https://www.icita.net/marketing-and-content-strategy-budgets/ - Categories: Strategy Table of Contents Why you need a marketing budget Marketing strategy vs. marketing plans Marketing budget as a percentage of revenue and by industry Content marketing strategy Tips for using your budget wisely      Marketing and Content Strategy Why you need a marketing budget Developing a marketing budget not only provides structure and organization to your overall marketing strategy, but it also serves various crucial purposes. Firstly, it helps you prioritize which projects to invest in by allocating funds accordingly. This ensures that the most important and impactful initiatives receive adequate resources for successful implementation. Additionally, having a well-defined budget allows you to earmark funds specifically for software license purchases, enabling your team to leverage advanced tools and technologies that can enhance efficiency and effectiveness. Furthermore, comparing year-over-year progress becomes significantly easier when you have a comprehensive understanding of how much was allocated each year across different projects. This analysis enables you to identify trends, patterns, successes, or areas where adjustments might be needed moving forward. Finally, calculating the return on investment (ROI) from your marketing endeavors becomes possible with a well-planned budget in place. Being able to determine the effectiveness and profitability of various activities gives valuable insights into resource allocation decisions going forward while ensuring accountability within the team. Marketing strategies vs. marketing plans While marketing strategies and marketing plans both play a crucial part in your business's success, it is imperative to understand the significant distinctions between them. The main differentiating factor lies in their respective... --- ### Three Voice Search Techniques For Top SEO Results > Voice search is now main stream SEO. Marketers need to expand their keyword strategy to reach to target markets for top results. - Published: 2021-04-13 - Modified: 2022-05-18 - URL: https://www.icita.net/three-voice-search-techniques/ - Categories: Blog, Digital Marketing The world has transformed into using voice search more than ever before and the trend is growing and becoming main stream. This means that the more you want to expand your reach to your target market, you need to know that your target market is becoming more conversational in how they interact with the web. Your company must allocate more dollars and resources toward optimizing for conversational voice search in your SEO marketing strategy. Companies must now also optimize website content for mobile-first and online keywords focusing on long tail keywords. Here are three methods to transition into conversational voice search to take advantage of how your audience is changing. First, keep in mind these main points: Question keywords should be targeted. Voice search queries contain a lot of question words like how, what, when, why, where. The next time you add keywords for voice search, make sure you include these. Long-tail keywords complete a question, and people have been sticking to this approach when using voice. Don't ignore long-tail keywords when you optimize for voice searches. “Filler words” must be included in questions which make the question more conversational and human. The examples of filler words are “I, the, of the, on the, to, for,” etc. #1 - How Can I Focus On The Mobile Experience and Voice Search? As a marketing professional you need to consider the many aspects of content when creating content. Make sure it is relevant and valuable to your target audience, including: What are... --- ### Do You Know Your Brand's Story - Here's How to Start > The concept of a story brand is one that author Donald Miller puts into a simple easy to understand methdology for us. Start by knowing your customer and your brand's story. - Published: 2021-02-09 - Modified: 2021-07-12 - URL: https://www.icita.net/know-your-brands-story-how-to-start/ - Categories: Digital Marketing Did you know that by creating the story around your brand it engages your future customers more than anything else? A brand's story is so important that it is more important then telling people what you sell. A book by Donald Miller has done a great job of simplifying this concept. The book is called Building a StoryBrand and is available for sale on Amazon (links below). As you may know iCita has been building marketing plans, landing pages and integrating CRMs for over 15 years. But when I saw how this book conceptualized the steps and the story, I really enjoyed it. When you start reading the book, you will begin to see what grabs you and motivates your actions in almost every part of your decision making life. This applies especially to your purchase decisions. A good story always has these seven elements: A character Who has a problem Meets or finds a guide The guide has a plan And motivates them to action Sometimes it ends in failure Or it can end in success How you communicate all these steps makes your story, and your brand, compelling. You must know that your brand is not the main charactor of the story - your customer is. You make the customer the hero. You need to position yourself into the story by being the guide who helps the customer win the day. If the customer is still not sure, you need to give them an easy way out while... --- ### Understanding Mobile First Indexing > Mobile first indexing is easy to understand - Published: 2020-10-05 - Modified: 2023-08-07 - URL: https://www.icita.net/understanding-mobile-first-indexing/ - Categories: Design, Development, Mobile Last year Google announced the rollout of their Mobile First Indexing initiative, or MFI for short. Although it was long anticipated and a hot topic in the SEO community, a year later it is still a subject shrouded in mystery to the average site owner. We'll break it down for you and take the mystery out. What is Mobile First Indexing? In a nutshell, MFI is Google's response to the ever-increasing number of mobile users. As you may know, in 2016 the number of web visits by mobile device users worldwide surpassed the number of those on laptops and desktops. Until now, Google typically indexed the desktop version of sites, and based page rank on those. However, when content on the mobile version of the site varied from that of the desktop, mobile users suffered. What they found on the site was not what they saw in the search results. One factor which fueled this problem was the fact that, despite all the evidence to the contrary, many site owners and even developers think of mobile usage as secondary. Many sites do not offer the same content to mobile users, often out of a well-meaning but erroneous attempt to simplify the mobile user experience. Additionally, media such as video or animation used on a site's desktop version is often incompatible with mobile devices. To make matters worse, many site owners and developers felt for various reasons that mobile was unimportant, or less important than their "real" site. So Google decided... --- ### Magento 2 and Digital Marketing – USAPoolDirect.com > iCita announces the success of a two and a half year ecommerce program involving product and marketing optimization - Published: 2020-07-29 - Modified: 2021-07-12 - URL: https://www.icita.net/news-release-usapooldirect-com/ - Categories: eCommerce, Case Studies, Digital Marketing FOR IMMEDIATE RELEASE: July 29, 2020 – Longmont, Colorado. iCita announces the success of a two and a half year ecommerce program involving product optimization, industry-focused content, digital marketing, and search engine optimization for USAPoolDirect. com. Online sales increased by 98% following the first year of working together. That was 2019, in 2020, May and June were the biggest sales months ever for USA Pool and they are on course to more than double sales again over 2019. Digital marketing works when done right. iCita created an ecommerce plan with a set of recommendations for growth for USA. This involved installed a team to optimize product descriptions, photos and keywords on over 17,000 products to meet our specific standards. Our goal was to model product detail for better search results and to compete directly with other online pool supply web sites. At the same time, the iCita team began to create content based on keyword research, editorial plans for social media, and a digital marketing plan that utilized a full-service CRM platform. The work paid off as the onsite iCita team watched in 2019 as sales started to soar. USA Pool product category pages and featured products started to rank in the top three results in Google/Bing/Yahoo searches and their blog articles competed for keywords with bigger web sites. 2020 started off in a similar fashion then exceeded our expectations as the spring months were the highest recorded sales they experienced. We are thankful that USA Pool trusted our plan... --- ### Magento on Steriods – A Piranha Industries Story > Magento 2 is a powerful tool for managing customers, products as well as the interaction between Piranha and its customers. - Published: 2020-07-29 - Modified: 2023-08-07 - URL: https://www.icita.net/magento-2-on-steriods-a-piranha-news/ - Categories: Commercial FOR IMMEDIATE RELEASE: February 4, 2020 – Longmont, Colorado. iCita announces the launch of a Magento-based customer service order platform customized for the Piranha Industries product support team. Piranha Industries is the largest distributor of chemicals and equipment for commercial pools and spas in the United States. The Piranha team creates and manages orders and maintenance for hundreds of pool technicians using a customized Magento 2 platform that now meets increasing demand and response times. Magento was chosen as the platform to best perform this function because it can be a portal for service technicians to view and select products while at the same time allowing the Piranha team to manage and support those orders. Using Magento 2 as the base, iCita was able to create a customized and user friendly platform that fully supported the pool technicians and their managers, while giving the Piranha team the ability to provide top noche customer service. The plan included setting up new hosting environments for the new and existing applications, and more importantly, it required the moving of all historical data on clients, clubs, technicians, products, order history, order invoicing as well as product contract pricing and discount rates into the new system. The entire project proved a success as the Piranha team started processing more orders and was able to quickly research products and assist technicians via phone or the portal site. iCita happily supports application updates and enhancements as Piranha grows. About Piranha Industries Piranha Industries is a wet area... --- ### Ready for Cleaner Air in Colorado - Simple Steps. Better Air. Launches > Cleaner air in Colorado is outlined in the Simple Steps. Better Air. program by the Regional Air Quality Council. - Published: 2020-06-25 - Modified: 2023-08-07 - URL: https://www.icita.net/simple-steps-better-air/ - Categories: Websites, Press, Public Sector FOR IMMEDIATE RELEASE: June 25, 2020 – Longmont, Colorado. iCita and the Regional Air Quality Council have finished a Spring revamp of the SimpleStepsBetterAir. org website. The new site incorporates a more flexible editor and layout that allows for easier content changes and restructuring. Using the Divi Builder and Divi Framework, iCita was able to meet all the requirements of the Regional Air Quality Council of Denver. Now the citizens of the Colorado Front Range can learn how to keep their air clean and make steps to change behavior patterns in the future to keep it clean. Colorado is a spectacular location with the Rocky Mountains and over 300 days of sunshine every year. Colorado is becoming a model for keeping our ozone levels down and managing the pollution of the cities. The Simple Steps site is an incredible resource for this initiative. About Regional Air Quality Council The Regional Air Quality Council (RAQC) is the lead air quality planning agency for the Denver metropolitan area. The Council’s main purpose is to develop plans and programs to keep the region in compliance with federal air quality standards with significant input from area citizens, business and local governments. The RAQC also oversees the development and implementation of air quality outreach and education programs throughout the region. For more information about the RAQC and its programs, visit www. RAQC. org. About iCita llc iCita (pronounced eye-SEE-ta) is a strategic marketing and technology company focused on cloud-based technologies and solutions. The iCita team... --- ### Leadership Styles We Need To Know > Three style of leadership: Laissez-Faire Leadership, Autocratic Leadership and Participative Leadership. These styles dictate communication preferences. - Published: 2020-03-07 - Modified: 2023-05-08 - URL: https://www.icita.net/leadership-styles-we-need-to-know/ - Categories: Commercial, Non profit, Strategy THE THREE STYLES OF LEADERSHIP – This concept is taught in marketing and business degree studies and is important. Born leaders are not those that are always at the front of the pack, because it depends what the pack needs that determines the leader. Good leaders know this because it isn’t about being a leader, it is about making the pack successful together. There are three leadership styles developed by psychologist Kurt Lewin that are considered to be among the “classic” methodologies used by business leaders. Each has its strengths and drawbacks – here are more details on each of them: 1. Laissez-Faire Leadership This type is the largely hands-off with minimal direction and supervision from the manager to the staff. The key to using this method is having well trained and efficient directors who can work as intermediaries between you and your employees. 2. Autocratic Leadership This is a leadership style that has become something of a relic in today’s business environment. The reason is that most employees work better without the overbearing presence of their boss around at all times. However, there are some who would argue that the Autocratic methods are still as effective as they were in Feudal Europe – but only if properly balanced with feedback and face time. 3. Participative Leadership The third approach is to find a happy medium between the above two methods. These managers back-off more to allow people to tap their creativity and think independently using their own initiative, while... --- ### Twitter leading the charge with new Progressive Web App > Progressive web applications or PWAs, are in important upcoming segment of how we can represent content for mobile devices. - Published: 2020-02-25 - Modified: 2023-05-08 - URL: https://www.icita.net/twitter-leading-the-charge-with-new-progressive-web-app/ - Categories: Social Media, Development, Mobile In later 2018, Twitter made a bold move. Twitter replaced it much neglected Windows native app with a progressive web app version. They are not the first app to leverage progressive web apps in the Windows store, but they are one of the first to have a public announcement. Twitter announced last May at Google I/O it was launching Twitter Lite, a Progressive Web App (PWA) version of the twitter client. The new interface is faster, uses less data, and already powers some Twitter apps. At the conference they also shared some statistics from their initial trials: 65% increase in pages per session 75% increase in Tweets sent 20% decrease in bounce rate These increased engagements numbers are not unusual. When you make an intentional effort to deliver a better user experience your customers they respond by giving you more attention. >> Read more in this similar post. --- ### Case Study: McKesson’s Change Healthcare App Challenge > McKesson and the Change Healthcare application for mobile phones was a game changer in how they communicated with their employees. - Published: 2020-02-23 - Modified: 2023-08-07 - URL: https://www.icita.net/case-study-mckessons-change-healthcare-app-challenge/ - Categories: Commercial, Healthcare Last fall, McKesson’s Change Healthcare group came to us with a challenge – Create an app that used the content from their new WordPress website. Essentially, how can we have content updates made in one location make updates to mobile apps at the same time. We had just finished upgrading their WordPress website and we were excited to see what we could accomplish for them next. The site update went well, and as in many cases, we had taken over where another team couldn’t finish. We first fixed their issues, then made necessary updates, and finished the project launching their site in the time frame they wanted. Next Change Healthcare wanted to follow it up with a mobile app that mirrored the new website. No problem for us, but there was the requirement of making it easy on the content publishers/editors to update blog posts and pages on all platforms. Goal: Create a mobile application to mimic the content and layout of the primary Change Healthcare WordPress site. Challenges: It was determined that a great option would be if the editors at Change Healthcare could update content in WordPress and it would simultaneously update the content in the mobile app. We needed to find the path to have WordPress content updates trigger and share the data with the mobile apps. There were sister apps developed – one for Apple and the other Android, so the content must be pushed to those to apps after an update was made. Solution: iCita... --- ### Amazon Product SEO and Digital Marketing > Start your digital marketing plan by learning the pros and cons of using Amazon as a platform. Identify your customer journey and demographic first. - Published: 2020-02-03 - Modified: 2023-05-08 - URL: https://www.icita.net/amazon-product-seo-and-digital-marketing/ - Categories: Commercial, Digital Marketing Amazon continues to excel! With the purchase of Whole Foods and the growth of Amazon Prime, companies with products need to have a presence and promote themselves on Amazon. Here are the pros and cons of using Amazon, but also how you need to start your digital marketing plan. Pros of selling on Amazon: Do not need a website They handle shipping Handle customer interaction 245+ Million users 44% of online shoppers go directly to Amazon Simplicity of selling on Amazon Cons: They charge a variety of fees and these change based on product type Lose control of customer experience People can leave negative reviews Monthly storage fees for products in their warehouses Other fees such as inventory placement fees What you need to do first: Do a competitive analysis of top sellers. Look at their bullet points, titles, and messaging. Review pricing and understand how you can be competitive Sizes, colors and give variety. Sell in bundles Provide photos and videos to give user a good feel and confident in their purchase Look at competitor reviews and sales rank What is Amazon SEO? Optimization of individual products Amount of sales and how recently Reviews and how recent reviews are Competition factor Contact us for more information about Amazon SEO, Keyword Strategy, Paid Promotion, and Product Optimization. --- ### Fundamentals of Keyword Research > Keyword research and the fundementals of web marketing and the importance of keywords for search engine optimization. - Published: 2020-01-12 - Modified: 2023-05-08 - URL: https://www.icita.net/fundamentals-of-keyword-research-2/ - Categories: Content, Digital Marketing, Strategy Good keyword research and analysis is a cornerstone of any SEO strategy, yet it can be a daunting thing to learn. People may find it intimidating due to the plethora of information available. It is a big subject, but not as overwhelming as it at first appears. Keyword research is not some arcane art, understandable only to those with a Masters in marketing. Rather, it is something you can learn to do yourself, for every page or post you create. There are many approaches to keyword research, but it all starts with understanding the fundamentals. So let's start with the ever-popular question: What is Keyword Research? Keyword research, in a nutshell, is about finding the words and search terms being used by the kind of visitors you wish to attract. It's about matching what you have to offer with what users are searching for. Pretty simple, right? Hold on to your hat! Things will look a lot more complicated before they look simple again. Guidelines for Keyword Research and Strategy Planning Getting ranked for a keyword or key phrase, of course, depends on how many others are trying to rank for it. That is why single-word keywords are the most difficult to rank for, while phrases of four words or more (also known as long-tail keywords) are much easier and typically yield higher conversion rates. We'll go into more detail on this later in the article. Another major factor to consider is keyword search volume. How many people are actually... --- ### 4 Easy Steps to Creating Content for an Account-Based Marketing Strategy > Account-based marketing is essential for companies to penetrate existing clients and optimize their efforts. B2B is being revolutionized by better ABM. - Published: 2019-12-13 - Modified: 2023-05-08 - URL: https://www.icita.net/4-easy-steps-to-creating-content/ - Categories: Commercial, Healthcare B2B marketing is currently being revolutionized by the onset of account-based marketing (ABM). Of course, we’ve heard of marketing being “revolutionized” before, so what’s different about ABM? The true promise of ABM – deeper engagement at your most valuable target accounts, more cross-selling and up-selling opportunities within your existing accounts, and greater buy-in from all key stakeholders and decision-makers – is the holy grail of marketing. And it is only made possible by creating, developing, and leveraging high-quality account-based content (ABC). Let’s take a closer look at exactly how to create, manage, and deploy truly effective account-based content. PERSONALIZING CONTENT QUICKLY AND EFFECTIVELY WITH ACCOUNT-BASED CONTENT (ABC) If traditional marketing is like sardine fishing with a wide net, account-based marketing is spearfishing for whales. It involves profiling and targeting the specific ideal accounts that are most likely to close and are most beneficial to your portfolio. But to target these accounts – and more specifically, to target the multiple key decision-makers and stakeholders at each level of the account that actually influence the decision whether or not to close the deal – you need highly granular specificity and insight into the account’s organization and hierarchy. Essentially, you need good market intelligence data... Read more at Pardot. comGet a plan in placeOur Approach Is Different We listen Work together Measure success We know how you feel, so let's talkSchedule a callCreate a planMove forwardABOUT | SERVICES | BLOG | CONTACT Copyright © 2022 iCita LLC. All rights reserved. Sitemap --- ### CRM Best Practices > Customer Relationship Management systems, or CRM as they are know, are vital to the conversion of prospects to leads to customers. - Published: 2019-12-13 - Modified: 2023-08-07 - URL: https://www.icita.net/crm-best-practices/ - Categories: Commercial, Healthcare, Public Sector Today, most companies have some form of software to help them keep track of and manage customers. And while it is important to have a system to capture customer data, especially in today’s multichannel retail world, having a database of customer names, contact information and purchase history is not enough. If you truly value your customers, you need to not just focus on customer management but on building long-term relationships. Make sure your customer data is reliable and up to date. A CRM system is only as good as the data that’s in it. So constantly make sure any data entered into your CRM system is accurate – and regularly review and scrub customer data, to eliminate redundancies. See that everyone who interacts with customers knows the history. It is important to have a detailed summary of the customer’s purchase history including dates, quantities and terms. Customers will often want to repeat a previous order and nothing looks as bad as not knowing what and when. Know how and where your customers are interacting with you. Today consumers can reach out to a company via email, social media, chat, bots, or the tried and true phone call. If company really values customers, will be there. Understand where customers are in the purchase process/cycle. “People buy when they’re ready to buy, not when you’re ready to sell,” says Clate Mask, cofounder and CEO, Infusionsoft, a provider of sales & marketing software. “By using a CRM tool to organize and analyze lead... --- ### Donor Relationship Management Overview > Non profits rely on donor and managing the relationship with them is extremely important to effectively serve their vision. - Published: 2019-12-05 - Modified: 2023-05-08 - URL: https://www.icita.net/donor-relationship-management-overview/ - Categories: Non-Profit Strategy, Digital Marketing, Non profit Donor Relationship Management Donor relationship management is the process of thoughtfully and proactively cultivating relationships with new donors and stewarding current donors in order to maximize donor retention, engagement and investment. It typically requires clear segmentation and prioritization of donors and leads to the formulation of clear goals and action plans for how the nonprofit will interact with a given donor segment to achieve desired results. How it's used Most nonprofits have a range of donors, from large foundations or corporations to government agencies, individual philanthropists, and smaller individual donors. While all donors are important, their significance to the work of the nonprofit organization can vary greatly, as can their motivations and needs. Effective relationship management takes account of these factors and enables the nonprofit to determine what level and type of action and staff investment relating to each will best enable the organization to effectively achieve its funding model. By developing and implementing effective practices and systems that yield strong relationships with donors, nonprofits can generate more sustainable and dependable revenue, strengthen grant effectiveness, and, ultimately, achieve better results. Methodology Specific donor relations strategies will depend on the organization's funding model and priorities; however, nonprofits that seek to employ donor relationship management can follow the following general guidelines: Segment donors: Nonprofits should pursue different strategies and level of engagement for donors depending on grant size and other funder characteristics. As a result, segmenting donors into relevant categories based on such factors as level of giving (or potential giving), donor... --- ### PWA Advantages – Progressive Web Apps > Progressive Web Apps are new enough to be considered a replacement for mobile apps in some specific situations. These are the advantages. - Published: 2019-11-18 - Modified: 2023-05-08 - URL: https://www.icita.net/pwa-advantages-progressive-web-apps/ - Categories: Commercial Progressive Web Applications, or PWAs, are the exciting future of the mobile web, yet few people aside from developers have even heard of them. They have many advantages, and are fast becoming the new reality, so it’s worth learning what they are and what they can do for us. To do this, we must first ask the question: What are progressive web apps? Progressive web apps are not downloaded and installed like regular apps. Rather, progressive web apps use modern web technology to deliver app-like experiences to users, right in their browsers. They connect to a server like an mobile app, but also provide methods for offline use, and leverage native device capabilities like standard apps. It is easy to think they are what some call “hybrid apps,” but they are much more. What defines a progressive web app? The term “Progressive Web Apps” was coined by designer Frances Berriman and Google Chrome engineer Alex Russell in 2015. It defines web applications which take advantage of some of the new features in modern web browsers. The term takes it’s name from progressive enhancement, which is a web design principle emphasizing core content first. Presentation is then accomplished according to the capabilities of the visitor’s browser. According to Alex Russel, progressive web apps are: Responsive: to fit any form factor Connectivity independent: Progressively-enhanced with Service Workers to let them work offline App-like-interactions: Adopt a Shell + Content application model to create appy navigations & interactions Fresh: Transparently always up-to-date thanks to... --- ### Changing How Business Is Built Using Conscious Capitalism > Conscious Capitalism is changing how we do business in this changing world. The Purpose Economy is thriving and growning. - Published: 2019-09-30 - Modified: 2020-09-15 - URL: https://www.icita.net/changing-how-business-is-built-using-conscious-capitalism/ - Categories: Commercial, Digital Marketing, Non profit Recently Jeff Cherry wrote a great article in the magazine Conscious Company about how the Shark Tank investors are missing the big point of “WHY” people are creating a business or providing a service. He says “We’re leaving the world where you can generate ‘greedy’ proftis first, give back later, and still expect customers, employees, communities, and suppliers to be genuinely engaged in your success. ” We are entering the world of being conscious in your business goals. This is a new ecomony, it is a “Purpose Economy”, where you ability to create financial value will be directly correlated to the manner and magnitude with which you first create societal value. Instead of building a business ‘then’ giving back, we start our business with ‘giving back’ as the primary motivator for getting started in the first place. This is conscious capitalism, first coined by Muhammad Ynaus, the Nobel Prize-wnning founder of Grameen Bank, and digs deep at why we want to do what we do. It makes us ask the harder questions... especially to ourselves. A while ago I posted the video by Simon Sinek that states “People don’t buy what you do, they buy why you do it. And what you do simply proves what you believe. ” Today, people are running their businesses and presenting their ideas on something so much deeper than making money. It is a movement that allows a person and their employees to feel and grow as they also work. To me it alleviates... --- ### Salesforce for CRM: What It Is and How to Best Use It - Published: 2019-09-02 - Modified: 2020-08-27 - URL: https://www.icita.net/salesforce-for-crm-what-it-is-and-how-to-best-use-it/ - Categories: Healthcare It does sound like Salesforce software is the fix-all for all your sales woes, right? It might be. Salesforce is possibly the most popular cloud-based CRM system in the market today. It is best known for its CRM solutions, which include Sales Cloud, Marketing Cloud, Service Cloud, Analytics Cloud, and App Cloud, among others. However, Salesforce and your success with it really depends on how you use its features. A CRM system will inherently benefit your business, regardless of size. According to studies, a dollar spent on a CRM system gets you $5. 60 back. Sales practitioners know this; and thus, the CRM market is projected to be worth $37 billion this year. This demand is not about people getting on the bandwagon. It is testament to the importance of a reliable CRM system, such as the Salesforce software, to your sales and overall business operations. Introduction to Salesforce Salesforce, the company, is best known for revolutionizing the CRM industry through its innovative use of cloud computing. Because of its efforts, it has made CRM affordable for most businesses. There are no set-up fees nor hardware/ software requirements needed. You won’t have to maintain nor upgrade your CRM system. You can add users, features and capacities when needed. It is accessible from multiple devices, anywhere you are. Salesforce has made CRM within reach; there’s practically no reason to miss out on making the most of it. Read more at Tenfold --- ### One BIG Graphic – 7 Steps to Success with Content Marketing > Success in content marketing takes planning and strategy. This is one big graphic that outlines how your company can utilize industry knowledge. - Published: 2019-08-20 - Modified: 2023-05-08 - URL: https://www.icita.net/one-big-graphic-7-steps-to-success-with-content-marketing/ - Categories: Commercial, Content, Digital Marketing Thanks to our friends at Smart Insights and their massive graphic design department, we have a HUGE graphic about how to use content better. Enjoy the great tips... and the scrolling. ; ) The research shows the challenge of content marketing with: Over two-thirds (67%) of businesses creating more content in 2016 compared to 2015 Only 11% feeling they have an optimised content marketing strategy. Quality is still a challenge, with 58% still rating their content marketing as basic or inconsistent. This is a healthy improvement on last year though, as in 2015 68% rated their content marketing as basic or inconsistent. But there is clearly plenty of room for further improvement. To tackle these challenges we believe you need a solid content marketing plan. Here are the 7 steps we recommend – a summary of our content marketing strategy guide. --- ### United Way of Weld County Launches New Platform and Website > United Way of Weld County is an amazing organization that is utilizing the web to reach many of its customers better than anyone we know. - Published: 2019-07-17 - Modified: 2020-09-15 - URL: https://www.icita.net/united-way-of-weld-county-launches-new-platform-and-website/ - Categories: Non profit, News and Media, Press, Public Sector FOR IMMEDIATE RELEASE: October 1, 2017 – Longmont, Colorado. United Way of Weld County has successfully launched their new web platform delivering responsive content, updated messaging, videos, event registration, and online donations. The team at iCita has worked closely with United Way of Weld County in Greeley, CO for the past 10 years providing strategy, graphic design, web development, and donor management services to a truly great organization. Through the years, the dedication of the staff at United Way has show how much they care for their community and helping those in need. This next step is a movement forward to be even more accessible to the people in Weld County. The new responsive site and application is located at www. UnitedWay-Weld. org. About United Way of Weld County United Way of Weld County directly impacts at least one out of every four people in Weld County, Colorado. We help nurture children and give them a good start in life; help keep youth on track and support youth success; assist families through crisis; support the homebound, lonely and frail elderly; support health and wellness; help people overcome disabilities and build self-sufficiency in families; help people find and access services and connect people to volunteer opportunities. Services range from helping people at the beginning of life to helping them at the end of life. We bring the community together to solve health and human problems. We work to improve the lives of people in our community. United Way works with businesses,... --- ### The Growth of Progressive Web Applications - PWA > What is a progressive web app? Or a PWA? How this method can increase reach, acquisition and conversion rates. See how Uber and Travago did it. - Published: 2018-12-21 - Modified: 2020-08-28 - URL: https://www.icita.net/progressive-web-applications-growth/ - Categories: Development, Digital Marketing Progressive Web App - What? If we combine the best of the web and the best of mobile apps—it will be Progressive Web Apps or PWA. Progressive web apps are websites that look and feel like an app, load quicker, and are easier to develop. This means users can access all information and capabilities without downloading a mobile app. It starts as a normal web page in a browser, and as a user explores the web page, they get the prompt if they would like to “Add to Home Screen”. Once the user gives the thumbs up to this prompt, VOILA! The PWA gets added to their home screen just like an app. Once open from the home screen, it can even hide the browser UI controls and appear as an app. PWAs have managed to bridge the gap in the web between the web and mobile apps much more than a . bookmark would. More than 40% of the users bounce from the websites that take more than three seconds to load. PWA is a solution for this “Web Speed Epidemic” faced by many companies. Why is this it important? It is a myth that the users will happily download the app of every website they visit frequently. The Mobile App Report by Comscore shows that over 50% of America’s smart phone users download zero apps a month. Yes, that's correct, gone are the days when the phone is full of apps and people-smart phone honeymoon phase is getting... --- ### Amazon claims nearly half of US e-commerce sales in 2017 > Ecommerce marketing and Amazon strategy is essential to a successful store for your company. Understanding Amazon's content is important to success. - Published: 2018-01-31 - Modified: 2020-08-28 - URL: https://www.icita.net/amazon-claims-nearly-half-of-us-e-commerce-sales-in-2017/ - Categories: Commercial Amazon (AMZN) has tightened its stranglehold on the e-commerce business. New research shows that Amazon will control 44% of all online sales in the U. S. this year (2017), according to eMarketer data cited by Recode. That’s an increase from Amazon’s market share of 38% in 2016. Amazon’s online sales are on pace to grow 32% to $196. 8 billion in 2017, including third-party listings. Amazon is far and away the leader in e-commerce sales. The closest competitor is eBay (EBAY), which is projected to hold a 6. 8% share of the market this year. Apple (AAPL) and Walmart (WMT) are bound for third place at 3. 6%. Home Depot (HD), Best Buy (BBY) and Macy’s (M) round out the top seven retailers online. Online shopping still accounts for a small share of the overall U. S. retail industry, though it’s growing quickly. E-commerce sales will jump 15. 8% in 2017, and Amazon is responsible for nearly 4% of retail sales, eMarketer says. Amazon shares rose 1% to $975. 90 on Tuesday, extending its gains to 30. 1% on the year Originally published by FoxBusiness. com --- ### 5 Small Business Email Marketing Tips > Small business marketing tips for email and digital marketing. Five steps that will allow you to communicate your strategy effectively. - Published: 2018-01-11 - Modified: 2020-08-28 - URL: https://www.icita.net/5-small-business-email-marketing-tips/ - Categories: Digital Marketing As a small business owner, you understand how important it is to get your brand to stick out in your customers’ minds. Running an engaging and compelling email marketing campaign is one of the best ways to go about doing this. In fact, the return on investment that comes from email is significant. Research shows that, for every dollar spent on email marketing, business owners can expect to see an average return of roughly thirty-eight dollars. As if that isn’t enough, 80% of professionals state email marketing is the driving force behind their customer acquisition and retention. Get ahead of your competition by following these five email marketing tips for small businesses. 1: SUBSCRIBING AND UNSUBSCRIBING SHOULD BE EASY While this may seem incredibly obvious, there are actually a surprising number of small business owners who send out regular newsletters to their email list, but don’t have a subscription box or option on their website. By making it difficult for website visitors and customers to subscribe to your list, you miss out on numerous opportunities for new sales, new customers, and upsells. 2: REMAIN CONSISTENT Consistency is a critical part of branding, which is why it’s important for your email newsletters to look and sound the same as your website, social media accounts, and other marketing collateral. It’s best to have a customized email newsletter template that is completely unique to you and your brand. Your subscribers may get confused if they receive an email that looks like it has... --- ### Social Media Advertising Trends and Ad Template for 2018 > Social media advertising and ad size guidelines for marketers. Determine your target audience, the appeal and messaging to communicate with your audience. - Published: 2018-01-07 - Modified: 2020-08-28 - URL: https://www.icita.net/social-media-advertising-trends-and-ad-template-for-2018/ - Categories: Digital Marketing, Social Media, Strategy Social media advertising has become pervasive for online marketers because the audience size and quality on leading social networks. Through social advertising, you can target specific audiences and buyers and deliver your message on the platforms that your buyers spend time on—like Facebook, Twitter, LinkedIn, YouTube, and Instagram to name a few. Advertising on social media platforms has changed tremendously. Recent updates to many social networks' algorithms give users a better experience—one with less promotional content and more relevant content that they want to see. This means that, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience. This has led to an explosion in digital advertising on social media platforms. In fact, eMarketer reports that in 2017, social network ad spending will reach $35. 98 billion worldwide. As marketers increasingly spend more on social platforms, it’s more important than ever to have the right strategy in place, track all of your paid social campaigns, and gain insights into what’s working and what’s not. Only then can you understand the return on ad spend (ROAS) from your campaigns. So, where are marketers spending the majority of their advertising dollars? In a recent SocialBakers study, marketers revealed that they are looking towards Facebook as their main advertising platform— 92% of marketers surveyed use Facebook as their primary social advertising platform. Derived from the Marketo Definitive Guide to Social Media Marketing. --- ### The 3 Gifts Sales Departments Can Give Their Marketing Teams > Sales and marketing must work in a harmonious nature. Here are three gifrs a sales department can give their marketing team. - Published: 2017-12-31 - Modified: 2023-05-08 - URL: https://www.icita.net/the-3-gifts-sales-departments-can-give-their-marketing-teams/ - Categories: Commercial, Strategy It’s the holiday season and we’re in the mood for gift giving! Usually, I talk about the things that marketers can do to better connect with sales, but in the spirit of the holidays, I’d also like to offer some gift ideas for our beloved sales teams (we know you’re shopping for us after all). So here goes – it’s not an exhaustive list, but I promise your marketing teams will be pleased! SHARE YOUR FEEDBACK Ahhh feedback, it’s the gift that keeps on giving, and as your marketing team, it’s at the top of our wish list every year. Who knows our customers better than our sales team? Whether it’s objections you encounter frequently, or technical questions that just keep popping up, if you spot a trend, tell us! Better yet, join us in our planning meeting when we’re getting ready to lay out the themes and foundations for the content we’ll be building in the new quarter, and let us know what you see most, what you think it means, and what your accounts are telling you. The more we know, the more we can design content and campaigns that really do resonate with the customer, resulting in bigger wins for you. TELL US ABOUT KEY ACCOUNTS Got an account worth a ton? Want to make them feel special? Let us know! Now this gift comes with a caveat – it might depend a little bit on what kind of team set up you have, but we know... --- ### CYL Listens To Their Students - Redesigns And Launches New Website > Colorado Young Leaders (CYL) - An up and coming leadership program non profit helps high school children become the leaders of the future. - Published: 2017-12-29 - Modified: 2023-08-07 - URL: https://www.icita.net/cyl-listens-to-their-students-redesigns-and-launches-new-website/ - Categories: Non profit FOR IMMEDIATE RELEASE: January 4, 2018 – Longmont, Colorado. Colorado Young Leaders, a Colorado-based student leadership organization, worked closely with their innovative student base to deliver a mobile web solution that shows their commitment to student leadership. Working closely with the CYL team, iCita designed and completed an upgraded web platform for the Highlands Ranch based non-profit. The site was built around a very responsive design that brings the mobile accessibility and content presentation the students and their parents desired. Using a secure WordPress framework and an upgraded WPLMS base, the site was given life through the efforts of an inspired team of CYL staff and volunteers. Content was re-organized to meet SEO goals, and page layouts were geared towards meeting the requirements of the customer journey on every page. iCita provided guidance in planning meetings, SEO strategy, design wire framing, and content layout, the whole time following the CYL team’s leadership down a great path of creating the new face of CYL online. “There is such a talented team at CYL,” says Thomas Smidt, President of iCita. “They are smart, creative and listen to what works best for their students and parents. I love what they came up with. ” The new responsive website is located at www. ColoradoYoungLeaders. org and consists of a front end registration process, event management, online donations, and ecommerce functionality. Parents and future students can learn about CYL programs, Summits, volunteering, and student leadership adventures all through the site. There are better connections to... --- ### Amazon Product SEO and Digital Marketing > Amazon Product SEO and how it is important in digital marketing - Published: 2017-10-27 - Modified: 2020-11-13 - URL: https://www.icita.net/amazon-product-seo-digital-marketing/ - Categories: Digital Marketing, SEO, Strategy - Tags: amazon Amazon continues to excel! With the purchase of Whole Foods and the growth of Amazon Prime, companies with products need to have a presence and promote themselves on Amazon. Here are the pros and cons of using Amazon, but also how you need to start your digital marketing plan. Pros of selling on Amazon: Do not need a website They handle shipping Handle customer interaction 245+ Million users 44% of online shoppers go directly to Amazon Simplicity of selling on Amazon Cons: They charge a variety of fees and these change based on product type Lose control of customer experience People can leave negative reviews Monthly storage fees for products in their warehouses Other fees such as inventory placement fees What you need to do first: Do a competitive analysis of top sellers. Look at their bullet points, titles, and messaging. Review pricing and understand how you can be competitive Sizes, colors and give variety. Sell in bundles Provide photos and videos to give user a good feel and confident in their purchase Look at competitor reviews and sales rank What is Amazon SEO? Optimization of individual products Amount of sales and how recently Reviews and how recent reviews are Competition factor Contact us for more information about Amazon SEO, Keyword Strategy, Paid Promotion, and Product Optimization. --- ### Ray of Hope Cancer Foundation Shines with Upgraded Strategy and Website > Updated Wordpress web site for Ray of Hope Colorado Foundation that includes a stronger marketing strategy for the non profit. - Published: 2017-07-09 - Modified: 2020-09-02 - URL: https://www.icita.net/ray-of-hope-cancer-foundation-shines-with-upgraded-strategy-and-website/ - Categories: Digital Marketing, Non-Profit Strategy, Press FOR IMMEDIATE RELEASE: July 9, 2017 – Longmont, Colorado. Ray of Hope Colorado launched a new website and strategy to help more cancer families in need. Partnering with iCita last year and early 2017, they worked to more directly focus their messaging and presentation for their audience culminating in a site re-launch. Executive Director, Tiffani Lennon, brought her insight and wealth of experience to the table as a new driving force in the organization recently. Her knowledge of specific constituency groups helped iCita mold a messaging formula and website experience she liked. Now a more clear message and story is front and center on the website, and the path to information and call to actions is much clearer. The new responsive site and application is located at www. RayofHopeColorado. org. About Ray of Hope Cancer Foundation Ray of Hope Cancer Foundation was established as the Raymond Wentz Foundation in late 2002 by oncologist Dr. David Schrier in memory of his patient, Ray. To date, we have given over $4 million in financial assistance to over 4,000 cancer patients in every corner of Colorado. The service we provide is unlike any other in Colorado: we respond to the urgent needs of Coloradans with cancer by providing financial assistance with dignity and humanity. By giving unrestricted cash grants directly to cancer patients in treatment, we give them the freedom to use the gift however they see fit. Groceries, rent, utility payments—even flowers for a daughter’s wedding—we impose zero restrictions. All of our... --- ### Email Marketing is Dying - If You Play by the Old Rules > Is Email Marketing is Dying? - Published: 2017-06-19 - Modified: 2020-11-13 - URL: https://www.icita.net/email-marketing-is-dying-if-you-play-by-the-old-rules/ - Categories: Content, Digital Marketing, Strategy I am reading tons of posts about how email is NOT dying, how 2017 is the year of email marketing, and how email is still a HUGE tool for business. Really? I have so many damn emails in my inbox from companies I've never subscribed to I blanket delete them all the time. If I only received email from the places I actually subscribed, reading them would be very manageable and meaningful. Today, we all skim emails by subject line, then by sender - just like Google search results. We're looking for the right topic, then the credibility somewhere in between the lines. But those alone won't guarantee a meaningful click-thru. There's still something missing... As you know, email marketing it's a numbers game, which is great, I love analytics, but now they are diluted and we're relying on them too much. Even with all that, I still don't buy it. I don't buy that email marketing is more effective than it was 5 or 10 years ago (or even 1). What we're missing in all this is a new variable, not just a percent or number that shows a perceived value from a campaign. We need something deeper and I'm calling it the Interest Quotient. The Interest Quotient is a non-linear measurement that is individually unique for each person. How do you measure that? I don't know, my formula below is a crude generalization. The Quotient though is indicative of the one thing that sparks interest at a given... --- ### Simple Steps. Better Air. - An Upgraded OzoMeter Experience from the Regional Air Quality Council > Simple Steps. Better Air. launches their new upgrade on the OzoneAware program that was successful in the past. - Published: 2017-06-12 - Modified: 2020-08-28 - URL: https://www.icita.net/simple-steps-better-air-an-upgraded-ozometer-experience-from-the-regional-air-quality-council/ - Categories: Websites, Design, Non-Profit Strategy, Press, Public Sector FOR IMMEDIATE RELEASE: June 12, 2017 – Longmont, Colorado. The Regional Air Quality Council has teamed with iCita to create a web portal for the Ozone Aware program. The site incorporates the OzoMeter application where people can log their trips and show how they have both saved ozone causing pollutants and money. Working closely with the RAQC team, iCita created a strategy to migrate the system from an outdated platform to a secure, functional, and visually appealing re-branding of the program. Using fresh ideas and a new set of goals, iCita worked closely with the Communications Director at RAQC to create a design symbolic of the vision of the original OzoneAware program. People can now create an account and log their trip miles and the OzoMeter calculates the savings in pollutants and dollars. Being more designed for a mobile audience, allows OzMeter users to enter trip data easily while on the go. The new responsive site and application is located at www. SimpleStepsBetterAir. org About Regional Air Quality Council The Regional Air Quality Council (RAQC) is the lead air quality planning agency for the Denver metropolitan area. The Council’s main purpose is to develop plans and programs to keep the region in compliance with federal air quality standards with significant input from area citizens, business and local governments. The RAQC also oversees the development and implementation of air quality outreach and education programs throughout the region. For more information about the RAQC and its programs, visit www. RAQC. org. About... --- ### Three Landing Page Questions that Must be Answered > Landing pages must answer three important questions to properly convert the potential lead into a prospect. - Published: 2017-05-11 - Modified: 2020-08-28 - URL: https://www.icita.net/three-landing-page-questions-that-must-be-answered/ - Categories: Content, Digital Marketing, Non-Profit Strategy, Strategy - Tags: pardot, salesforce Here at iCita we support Salesforce and Pardot for our clients. So I want to share some great information passed on by the Pardot team. Here are three simple, but very important questions when building a landing page. What’s in it for me? Bounce rates on landing pages can be very high, so capturing a visitor’s attention quickly is crucial. The easiest way to grab a visitor’s attention is to offer them something of value, such as an informative white paper or a free product trial. The value proposition should clearly explain the benefits of taking whatever action you are asking visitors to take. How do I get it? Landing pages are used to get a visitor to take a certain action. Usually this will be filling out a form or visiting a particular page on your site. Whatever the goal, make your intentions clear with a direct and compelling call to action. If a user has to complete a form to obtain a whitepaper, make the form short, prominently displayed on the page and easy to complete. You want to streamline the process as much as possible to improve conversion rates. Why should I trust you? Most visitors feel some degree of hesitation when it comes to turning their information over to a total stranger — especially a company that could potentially flood their inbox with emails for the foreseeable future. Add some social credibility to your landing pages with a short client list or customer testimonials. This will... --- ### Three Useful Plugins for Non-Profits - Published: 2017-05-08 - Modified: 2017-05-08 - URL: https://www.icita.net/three-useful-plugins-for-non-profits/ - Categories: Non-Profit Strategy WP-Events - An event calendar with approvals. Free version is good for most people, but the paid version allows you to customize your messaging more. A well-supported and widely-used plugin. http://wp-events-plugin. com/ Form Maker by Web Dorado: Great form and very easy to use. Saves entries instead of just emails them. Free unless you have more than 7 fields. https://web-dorado. com/products/wordpress-form. html Give WP - Online donation form: We are also using this online giving form for donations non-profits and member organizations. The price depends on the payment gateway you use, so between $12-25/month https://givewp. com/ --- ### Axion Health Inc. Lurches Forward with Salesforce and Pardot - Published: 2017-05-07 - Modified: 2023-08-07 - URL: https://www.icita.net/axion-health-inc-lurches-forward-with-salesforce-and-pardot/ - Categories: Uncategorized FOR IMMEDIATE RELEASE: August 9, 2017 – Longmont, Colorado. Axion Health, Inc. , a well-respected and growing health care software company Executive Director, Tiffani Lennon, brought her insight and wealth of experience to the table as a new driving force in the organization recently. Her knowledge of specific constituency groups helped iCita mold a messaging formula and website experience she liked. Now a more clear message and story is front and center on the website, and the path to information and call to actions is much clearer. The new responsive site and application is located at www. RayofHopeColorado. org. About Ray of Hope Cancer Foundation Ray of Hope Cancer Foundation was established as the Raymond Wentz Foundation in late 2002 by oncologist Dr. David Schrier in memory of his patient, Ray. To date, we have given over $4 million in financial assistance to over 4,000 cancer patients in every corner of Colorado. The service we provide is unlike any other in Colorado: we respond to the urgent needs of Coloradans with cancer by providing financial assistance with dignity and humanity. By giving unrestricted cash grants directly to cancer patients in treatment, we give them the freedom to use the gift however they see fit. Groceries, rent, utility payments—even flowers for a daughter’s wedding—we impose zero restrictions. All of our grantees have expenses that exceed their income, many of them with no income at all due to loss of work as a result of cancer treatment. We provide them with the... --- ### Mow Down Pollution Program and Website a Huge Success > Mow Down Pollusion of the Regional Air Quality Council has proven again that its web site is part of the programs success at RAQC. - Published: 2017-05-01 - Modified: 2020-09-02 - URL: https://www.icita.net/mow-down-pollution-program-and-website-a-huge-success/ - Categories: Press, Websites FOR IMMEDIATE RELEASE: May 1, 2017 – Longmont, Colorado. The Regional Air Quality Council has teamed with iCita to create a website for the program Mow Down Pollution, a lawn mower exchange program for the Denver and Northern Front Range area. The website is a guide and directions on where to signup and exchange an older lawn mowers for a more efficient model with for a substantial discount. By creating the site and working with RAQC, the program launched past predicted participation... Working with the communications department and program leaders at RAQC, the iCita team evaluated the requirements and goals for the new site. A new design, logo and WordPress site was developed making it easy for the RAQC team to add new locations, adjust content, and promote the Mow Down Pollution program. The new responsive site and application is located at www. MowDownPollution. org. About Regional Air Quality Council The Regional Air Quality Council (RAQC) is the lead air quality planning agency for the Denver metropolitan area. The Council’s main purpose is to develop plans and programs to keep the region in compliance with federal air quality standards with significant input from area citizens, business and local governments. The RAQC also oversees the development and implementation of air quality outreach and education programs throughout the region. For more information about the RAQC and its programs, visit www. RAQC. org. About iCita llc iCita (pronounced eye-SEE-ta) is a strategic marketing and technology company focused on cloud-based technologies and solutions. The... --- ### Top 5 Digital Marketing Techniques - Looking ahead in 2017 > Digital marketing and the techniques used to optimize your brand and product. These five tips will help you in marketing planning. - Published: 2017-01-07 - Modified: 2020-08-28 - URL: https://www.icita.net/top-5-digital-marketing-techniques-looking-ahead-in-2017/ - Categories: Digital Marketing, Non-Profit Strategy, Strategy Select one marketing activity that you think will give your business the biggest incremental uplift in leads and sales in 2017. While you keep busy with your daily activities this new year, let these top 5 marketing techniques stew in your subconscious to bring you more success in 2017. These are the top five of 15 top-rated digital marketing techniques of 2017. They reiterate the need to stay focused on what works while embracing what's new. Content Marketing: 40% more businesses are using a strategic content approach in marketing and are starting to measure Content Marketing ROI. Big Data: Larger businesses used data analytics but now smaller companies are increasing sales through website personalization and predictiv analytics. Marketing Automation: CRM, Behavioural email marketing and web personalisation. Mobile Marketing: Mobile advertising, site development and applications. For ecommerce, there is still a lag in online conversions, so people are still gravitating to their latop to buy instead of their smartphone. Social Media Marketing: The growth of many networks has slowed, but the audience and segementation is extremely successful in advertising. Happy New Year! --- ### Why are we happier?...We know how to trigger happiness! > Wordpress, Magento and Digital Marketing for small to medium businesses with a focus on your success and happiness. - Published: 2016-12-02 - Modified: 2020-09-01 - URL: https://www.icita.net/why-we-are-happier-we-know-how-to-trigger-happiness/ - Categories: Non-Profit Strategy, Press, Websites Winston Churchill once said, "We make a living by what we get. We make a life by what we give. " It is the giving time of year. A time when giving doesn't mean presents, but giving of yourself to help others. Volunteer if you can this year and reap the rewards of helping others. "People who volunteer and help others tend to have higher self-esteem, psychological well-being, and happiness. " Mark Snyder, Head of the Center for the Study of the Individual and Society at the University of Minnesota In Colorado, we make it easy for you. Every December we have Colorado Gives Day on the first Tuesday of December - a day of giving for the State's non-profits. We work with many organizations and I want to extend my recommendations for you this holiday season. Click on each logo below to be delivered to their giving page. You can schedule a donation or wait until December 6th. Happy Holidays! Tom Smidt President iCita llc --- ### ABILITY CONNECTION COLORADO LAUNCHES RESTRUCTURED WEBSITE - Published: 2016-10-10 - Modified: 2016-10-10 - URL: https://www.icita.net/ability-connection-colorado-launches-restructured-website/ - Categories: Non-Profit Strategy, Press FOR IMMEDIATE RELEASE: October 10, 2016 – Longmont, Colorado. Today, iCita and Ability Connection Colorado of Denver announced the release of their newly restructured and upgraded website. The planning and strategy for this re-launch started over a year ago with Ability Connection Colorado (ACCO) needing to pull their statewide programs away from their individual website locations and re-organize them into one cohesive location at www. AbilityConnectionColorado. org. The strategy was to adhere to responsive and best practices guidelines while keeping SEO rankings and Google Adwords consistent. The website planning started with multiple strategy sessions with key executive team members to build a coherent splan integrating individual sites into a Program Support area within the site. At the same time, ACCO needed to respect the customer base each statewide had built as well as their content ownership. “It was a challenge to show respect programmically and make it an easier discussion with each program lead,” says Tom Smidt, CEO of iCita. “We went through a long design and mockup process to get everything correct and approved before developing the platform. ” The new website is located www. AbilityConnectionColorado. org and consists microsite functionality which allowed multiple WordPress websites to be pulled into a single installation of WordPress but provide individual content ownership for individual Program departments. The site used a Divi Framework along with a new content editor and microsite permission system. Tom Smidt also worked closely with Tiffani Lennon, VP Development and her team to develope a transition and development... --- ### SEO Team – How to test a new website before you launch it. - Published: 2016-10-02 - Modified: 2020-08-27 - URL: https://www.icita.net/seo-team-how-to-test-a-new-website-before-you-launch-it/ - Categories: Content, Strategy, Websites 1. 301 Redirects Sometimes content is repurposed or gets moved to fit the new navigation structure of a site. If you have an existing site and you are changing the URL structure with your new site, you’ll want to make sure you’ve mapped the old URLs to the new ones. The Screaming Frog spider mentioned earlier can be run on both the old site and the new. An Excel spreadsheet is a great way to document this effort. Column A has the old URL, and you place the new URL in Column B. Each row represents a redirect from old to new. On launch day, it’s time to execute. 2. Title Tags/Meta Data This may sound like old news to some, but this easy-to-fix mistake happens every day. Make sure every page has a title tag, and make sure they are unique. Also make sure each has a meta description. Although these snippets used in search aren’t necessarily a ranking signal, they will help a searcher decide whether to click-through or not. 3. XML Sitemaps/HTML Sitemap Make sure your new website has an accurate site map in both XML and HTML format. You can upload your sitemap to Search Console, however most CMSs such as WordPress will automatically build a sitemap for you. 4. Analytics Make sure Google Analytics or the analytics package you’re using, is set up and ready to go from day one so you can measure and analyse traffic to your site. 5. Structured markup If you’re... --- ### Web Developers – How to test a new website before you launch it. > Wordpress, Magento and Digital Marketing for small to medium businesses in Denver, Boulder, Longmont and Fort Collins, Colorado. - Published: 2016-09-29 - Modified: 2020-09-01 - URL: https://www.icita.net/web-developers-how-to-test-a-new-website-before-you-launch-it/ - Categories: Development, Digital Marketing, Strategy, Websites 1. Live URLs Often, sites are built at a URL (uniform resource locator) that isn’t the website’s final destination. When a site goes live, the URLs are transferred from a staging area to production. All the URLs change at this time, and they need to be tested. On small sites without any tools, you can navigate to each page to make sure they all work. On a site with fewer than 500 URLs, you can use Screaming Frog SEO Spider Tool for free to find bad URLs. For larger sites, there is a modest annual fee. 2. Sign up to Google Search Console Google Search Console (previously Webmaster Tools) is an invaluable tool for all webmasters. This is where Google will communicate with you should anything go wrong (crawling errors, manual penalties, increase in 404 pages, malware detected, etc. ) Search Console is also where you can monitor your site’s performance, identify issues, submit content for crawling, remove content you don’t want indexed, view the search queries that brought visitors to your site, monitor backlinks. You should also sign up to Bing Webmaster Tools. 3. Minify This is a technique that combines and compresses website code into smaller chunks to speed up your site. You can read more about it at Google. Then, look at the website pre-launch to see if the site is using minify where it can. 4. 404 pages When a 404 (“page not found”) error occurs, make sure you have a custom page to help your... --- ### Web Designers - How to test a new website before you launch it. > How to test a website before you launch it. - Published: 2016-09-26 - Modified: 2020-11-13 - URL: https://www.icita.net/web-designers-how-to-test-a-new-website-before-you-launch-it/ - Categories: Design, Digital Marketing, Strategy, Websites 1. Site speed Check the size of your page sizes and their load time. You can use Google’s own site speed testto do this. Site speed is a ranking factor, so follow any improvements Google recommends as closely as you can. 2. Mobile friendliness Is your website mobile-friendly. Frankly it’s very difficult not to building a multi-device compatible website in 2016, but just in case, here’s a handy checklist to ensure your website’s mobile-friendliness. 3. Compatibility Check to make sure your website’s pages render well in common browsers. Browser share is a moving target so to help prioritize efforts, here’s a site that continually examines it. 4. Fonts Sometimes font codes get dropped into a page inadvertently and make a letter or a word look funny. Check to see that the formatting is consistent, and look for odd blips in the copy. 5. Navigation Test the navigation to breaking point. Make sure every single possible journey through your website leads to wherever its meant to without any broken links or wrong pages. Makes sure your on-site search works, and it delivers accurate results, and if there are any zero-results that you’re providing navigation to other relevant pages. A part of the article posted on ClickZ here. --- ### Editors and Writers - How to test a new website before you launch it. - Published: 2016-09-20 - Modified: 2016-09-20 - URL: https://www.icita.net/editors-and-writers-how-to-test-a-new-website-before-you-launch-it/ - Categories: Content, Digital Marketing, Websites 1. Spelling, grammar, punctuation Check for proper spelling, typos, and grammar site-wide. Not just in article text and headlines, but also throughout the navigation, calls-to-action, buttons, forms etc. 2. Forms Fill out the forms on the site and go through the following questions: Can the flow be improved? Do you get stuck? Are the instructions accurate? Does the completed form get sent to the right people or person? 3. Check images Make sure your images are all optimised for the web. Ensuring they’re not too large – and site-speed draining. As well as being properly labelled with titles and alt-text. 4. Context When giving a critical eye to the pages within the site, ask: Why would I visit this page? Is the content ready for visitor? Does the page address the audience? A part of the article posted on ClickZ here. --- ### CANNABIS INDUSTRY SOLUTIONS INTRODUCED BY PREMIER WEB STRATEGY COMPANY - Published: 2016-09-17 - Modified: 2016-09-17 - URL: https://www.icita.net/industry-solutions-introduced-by-long-time-web-strategy-company-for-the-cannabis-industry/ - Categories: Digital Marketing, Press, Strategy FOR IMMEDIATE RELEASE: September 17, 2016 – Longmont, Colorado. Today, industry senior iCita announced the introduction of new industry-specific technology solutions for the Colorado, California, Oregon and Washington cannabis industry. iCita, who specialized in strategic mobile/web solutions has brought a new line of products developed primarily for the growing cannabis industries in these four states. Products feature social media platforms, online membership, push/alert marketing, SEO optimization, social media marketing model, and the newly developed online advertising model for the industry. “The marijuana industry has been growing and the evaluation of the methodologies being used required adjustment,” says Tom Smidt, President of iCita LLC, a Colorado-based company. “What is being done is guided by solutions that were applied to other industries, but this one is entirely different – different rules, audience behavior, and objectives. We’ve designed programs that address these issues and that work! ” The marketing strategy team at iCita addresses how target audiences act and react as well as customer retention strategies. These combined with online automation of content delivery and an “everywhere all the time” approach, shows iCita has prepared well and researched the industry. These products include: Data management across web and CRM platforms Loyalty programs online and POS systems Online membership and prepay solutions Industry-focused audience definition and marketing strategy Public or private social networks Mobile alert apps both iPhone and Android Responsive website design and development Marketing automation solutions About iCita llc iCita (pronounced eye-SEE-ta) is a strategic marketing and technology company focused on cloud-based... --- ### For Today’s CMO, technology is on their side. - Published: 2016-08-30 - Modified: 2020-01-21 - URL: https://www.icita.net/for-todays-cmo-technology-is-on-their-side/ - Categories: Commercial I thought I’d share the kinds of calls and requests we recevied from customers last month... Can you please put a Donor Perfect donation form on our WordPress website? The Donor Perfect platform by Blackbaud allows website integration of giving forms as well as ecommerce. Add the Web-to-Lead feature in ... Read more at iCita. Rocks --- ### Changing How Business Is Built Using Conscious Capitalism - Published: 2016-08-24 - Modified: 2016-08-24 - URL: https://www.icita.net/changing-how-business-is-built-using-conscious-capitalism-2/ - Categories: Digital Marketing, Non-Profit Strategy, Strategy Recently Jeff Cherry wrote a great article in the magazine Conscious Company about how the Shark Tank investors are missing the big point of "WHY" people are creating a business or providing a service. He says "We're leaving the world where you can generate 'greedy' proftis first, give back later, and still expect customers, employees, communities, and suppliers to be genuinely engaged in your success. " We are entering the world of being conscious in your business goals. This is a new ecomony, it is a "Purpose Economy", where you ability to create financial value will be directly correlated to the manner and magnitude with which you first create societal value. Instead of building a business 'then' giving back, we start our business with 'giving back' as the primary motivator for getting started in the first place. This is conscious capitalism, first coined by Muhammad Ynaus, the Nobel Prize-wnning founder of Grameen Bank, and digs deep at why we want to do what we do. It makes us ask the harder questions... especially to ourselves. SHARK TANK - "Episode 715" A while ago I posted the video by Simon Sinek that states "People don't buy what you do, they buy why you do it. And what you do simply proves what you believe. " Today, people are running their businesses and presenting their ideas on something so much deeper than making money. It is a movement that allows a person and their employees to feel and grow as they also... --- ### Why Advocate Marketing? - Published: 2016-07-28 - Modified: 2016-07-28 - URL: https://www.icita.net/why-advocate-marketing/ - Categories: Digital Marketing, Non-Profit Strategy, Strategy The way buyers purchase products and services has fundamentally and rapidly changed over the last five years. The most important shift is that they now want to learn about products and services from authentic, trusted sources – such as a company’s customers – before they buy. They aggressively seek these sources well before engaging with salespeople: Word of mouth is the primary factor behind 20% to 50% of all purchasing decisions. (McKinsey) 63% of consumers search for help from other customers online. (Lithium) Brand advocates are 70% more likely to be seen as a good source of information by people around them. (BzzAgent) The rise of social media and online communities has accelerated this change. Just as they visit Yelp before dining out, your prospects will find a current customer and learn about their experiences with your products in just a few clicks on LinkedIn, Quora or any of the hundreds of product review sites. Who are they going to connect with and what experiences are they going to hear first? As a B2B marketer, you may be wrestling with how to best influence these prospects through positive word of mouth marketing. What you need is an army of advocates. Advocates are not just satisfied customers. They are enthusiasts who embrace your company’s vision and willingly advance your interests through their interactions with others. Whether by sharing experiences online, referring new business or recommending your products, these supporters have an enormous – but sometimes unseen – influence on your brand,... --- ### Top CMS Platform Comparison - Published: 2016-07-26 - Modified: 2016-07-26 - URL: https://www.icita.net/top-cms-platform-comparison/ - Categories: Digital Marketing, Strategy, Websites Thank you Pixel Creations for this great article. --- ### For Today's CMO, technology is on their side. - Published: 2016-07-14 - Modified: 2016-07-14 - URL: https://www.icita.net/for-todays-cmos-have-technology-on-your-side/ - Categories: Digital Marketing, Strategy The right marketing automation platform, combined with smart organizational and process alignment, makes it possible to connect the dots between that promotional email you sent last month, that webinar you hosted last year, and the revenue your CEO sees this week or can expect to see next quarter. Enterprises increasingly look to marketing to drive top-line growth, which is great for building credibility. But to meet the demands of what’s being called margin marketing (driving top line growth and keeping the bottom line constant) marketing organizations must transform the way they have historically operated — streamlining processes and people, and designing each program and tactic so that it can be measured relative to its effect on the bottom line. In addition, marketers must be acutely aware of the types of metrics they are tracking. To earn respect at the revenue table, a CMO must walk into the boardroom on a regular basis with a simple spreadsheet that answers the questions her CEO and board care about most. --- ### ICITA LAUNCHES NEW PRODUCT LINE AFTER 18 MONTH PROOF OF CONCEPT STUDY - Published: 2016-07-12 - Modified: 2016-07-12 - URL: https://www.icita.net/icita-launches-new-product-line-after-18-month-proof-of-concept-study-concludes/ - Categories: Press FOR IMMEDIATE RELEASE: July 12, 2016 – Longmont, Colorado. Today iCita announced the launch of a new set of online marketing services after conducting an 18 month proof of concept study where online sales in the live test market were tripled. Using a methodology that combined classic search engine optimization with unique approaches to social media, targeted advertising, media releases, video, email marketing and drip campaigns, their approach and success paid off. “Everyone in the industry has a plan to create more sales for their clients, we just decided to go out and prove we could do it first,” said Thomas Smidt, iCita President. The study was run on an existing ecommerce website with international customer base but with a somewhat disjointed approach to marketing. The iCita team started by laying out a two year marketing strategy by defining the target audiences and set specific goals for all areas of improvement. Then they evaluated the existing marketing plan that included many elements of classic marketing such as media releases, video, social media, email marketing, list rental and print advertising. This showed them the flaws in the process but also exposed new potential audiences. Using a custom designed approach called the iCita Online Marketing Model, the iCita team put in place targeted online marketing, new online systems, and an advertising plan that included specific CTA (call to action) methods along with metrics that would validate efforts. “It was amazing,” recounts Tom Smidt, “we increased online social media followers by over 1000%,... --- ### Increase Your Nonprofit's Social Media Engagement - Three Steps - Published: 2016-07-10 - Modified: 2020-08-27 - URL: https://www.icita.net/increase-your-nonprofits-social-media-engagement-three-steps/ - Categories: Content, Digital Marketing, Non-Profit Strategy, Social Media, Strategy Your nonprofit uses social media marketing to reach its various audiences, right? So, how's it going? Wish you could acquire and engage more supporters? No matter how big or small, your nonprofit can improve its social media results by doing the following three things. 1. Develop a social media marketing strategy Nonprofits that engage in social media marketing without a strategy are at a major disadvantage. Without a strategy in place, your team is likely barking up the wrong social media platforms. And let's take this one step further... Nonprofits that engage in social media marketing without an overarching organizational marketing strategy are at an even bigger disadvantage! That's like the insurance commercial in which the motorcyclist made of money loses bills everywhere he drives. Your organization may be wasting valuable dollars scattering its marketing money around, hoping that something will work. And since social media is so popular, many are doing it without defining their objectives. All that is not to say that you have to stop everything until you have a plan in place. Develop your plan, and then—to meet your nonprofit's strategic marketing goals—tweak or revise the tactics you've been using. 2. Discover what's in it for them Using social media to broadcast your organization's news, events, and campaigns doesn't fully take advantage of the social media channel. That broadcast approach is what organizations did before the advent of digital marketing. Social media is not a one-way communications street. It was created to encourage dialog, feedback, sharing,... --- ### Three Very Important Questions for Non-Profits - Published: 2016-07-05 - Modified: 2016-07-05 - URL: https://www.icita.net/three-very-important-questions-for-non-profits/ - Categories: Content, Digital Marketing, Non-Profit Strategy - Formats: Aside One of the keys to having a successful nonprofit is to ask pointed questions about your organization and to respond with truthful answers. In so doing, your nonprofit can identify what is working and what isn't, and what tactics to use to improve and move forward. Revealing flaws is the only way to tackle them, and the only way to reveal them in the first place is to look for them by asking the right questions. There may not necessarily be a flaw in a nonprofit's workings, but there is likely to be a better, more efficient way to use resources—or a problem in need of an inventive solution. The main takeaway is this: It's better to see the problems and fix them than to bury your head in the sand and to fail permanently. And, of course, the only way to see the problems is to take a cold hard look by asking questions that serve as prompts. Here are three such questions a nonprofit might ask. 1. Are we getting anywhere? Profit and loss statements notwithstanding, it can be hard to see whether a nonprofit is realizing its aims. Let's say your nonprofit helps rescue abused pets. You may be raising a lot of money from donors, but how many pets are you actually rescuing? How much of the money you raise is going to your organization's real goals? What are your specific goals within a specific time frame? The only way to know the answers to these... --- ### Google Grants for non profits - How to qualify and use them effectively - Published: 2016-03-15 - Modified: 2016-03-15 - URL: https://www.icita.net/google-grants-for-non-profits-how-to-qualify-and-use-them-effectively/ - Categories: Digital Marketing, Non-Profit Strategy, Strategy As a non-profit, if you are not taking advantage of the Google Grant offered to non-profits, you need to be. It is a whopping $10,000/month to be used on Adwords. Before you get too excited seeing that big number, let me run some statistics by you: Even though the grant is for $10K/month, the average non-profit only spends about $350 per month. Google Grants has the potential of driving 10,000 to 40,000 new website visitors to your website each month, but you must plan. Nonprofits like Kiva, BeatBullying, Unicef, and charity: water all use Google Grants to fund their Google AdWords campaigns and drive more traffic through organic search. There is a limitation of $2. 00 per click and you'll be shown below other paid advertisers, still, it is worth the cost (free). Here's how Google grants work: https://www. google. com/grants/how-it-works/ How to get started: Sign up as a non-profit with Google. Here's the steps and a link to the application: https://support. google. com/grants/answer/46115? hl=en Once they approve your non profit, signup for Google Grants, it is Step 4 in the previous link. Get Planning Create a campaign for every goal in your organization Have a very robust keyword list to reach everyone possible Leverage all variations of your brand and services as keywords Include problem- and solution-oriented keywords This will get you started, but having a bigger strategy is very important including identifying your audiences and setting goals. Here's some Google Case Studies, also a good read: https://www. google.... --- ### Empower yourself first, then your company - Published: 2016-03-12 - Modified: 2016-03-12 - URL: https://www.icita.net/empower-yourself-first-then-your-company/ - Categories: Digital Marketing, Strategy, Websites The TED Talks speaker Mel Robbins says we have two parts of our brain, one that wants normalcy or routine and the other one that is programmed for emergencies. It is our goal to find the part that balances both of them into what she calls an Activation Force. Sure, I can go into the "Force" as portrayed in Star Wars, but that is not what we're talking about. It is the force that is required to get out of bed in the morning, to push yourself beyond the mundane and jump into the uncomfortable. The exact same amount of force that gets you up early to start your day is all that is required to move you to greatness. Think outside the box and act with your Activation Force: A. Dream about technology: You are probably right about your ideas and your customers will agree with you. B. Direct change: Delegate to employees or vendors to make change happen. Spend part of your time moving ahead instead of catching up. C. Living media: Websites, apps and videos are living media. Feed and nurture them to create growth. Loving technology every day! --- ### Why You Can't TOTALLY Depend on Google - Published: 2016-01-03 - Modified: 2016-01-03 - URL: https://www.icita.net/why-you-cant-totally-depend-on-google/ - Categories: Content, Strategy Blasphemay? Top 3 reasons you can’t totally rely on Google Google receives hundred of millions of searches per day on average. More and more, Google is changing how it provides answers to your questions. In the past, you would get the top 10 links that could answer your question, nowadays, Google is providing instant answers. Instead of clicking on the link to go to the webpage where the instant answer content came from, Google is getting the text from the webpage to put the result directly on the search page. This means bad news for websites; the “instant answers” are keeping people from visiting your website. Don’t rely solely on an external platform! When maintaining your website, make sure you’re changing and updating content, develop conversations directly with customers (subscribers), and cutting out any need for the “middle man” between you and your customers! (Joe Pulizzi, Founder, Content Marketing Institute) --- ### Part I - Understanding Donor Management Systems - Published: 2015-12-28 - Modified: 2020-09-15 - URL: https://www.icita.net/part-i-understanding-donor-management-systems/ - Categories: Non-Profit Strategy, Strategy, Websites Since we just ended the “Season of Giving” it is time to get working on a donor management system to organize your donors information as well as their donations! The truth is, there is no single donor management system that is perfect for everyone. There are, however, several for you to work with depending on your specific needs. When we work with our customers, we evaluate your organization using standards created by iCita through the past 15 years working with nonprofit organizations. These guidelines help guide you to choose a donor management tool as well as organize your online presence to meet your need to communicate with your audiences. Techsoup is a great organization for organizations like your’s to be a part of and I’m sure most everyone knows about them in the industry. Use the link below to review what they see as the top 7 donor management systems while keeping in mind, there are several more that may also satisfy your needs. The attached link is an amazing spreadsheet by TechSoup. com that compares 7 of the top donor management systems! http://www. techsoup. org/SiteCollectionDocuments/donor-management-comparison-document. pdf --- ### Donor Management Systems: What? Where? and Why? - Published: 2015-12-15 - Modified: 2015-12-15 - URL: https://www.icita.net/donor-management-systems-what-where-and-why/ - Categories: Non-Profit Strategy, Strategy, Websites Tis the season! It’s about time for pulling together all your contact and contributions information to identify the right people to receive your message and donor management systems are here to help! Here are a few solid tips to help you with your donor management system: Understand how you work with donors. Donor information is often detailed and includes complex relationships. Capturing, storing, and retrieving this information effectively requires a clear understanding of your typical procedures. Look at how you engage prospects, and how you encourage them to commit further. Consider the information you would like to collect, and how you would like to retrieve this information later for analysis and communications. Think through your numbers Many software vendors base their pricing on the number of staff members who will be using the system, and/or the number of supporter records you have. Consider both your current situation and where you hope to be over the next few years. Consider your resources How much money can you commit up front, and over time? How much time does your staff have to setup, learn, and maintain a new donor management system over the long term? What are the strengths and limitations of your current technology infrastructure? The implementation of donor management software is challenging for many nonprofits, and you might benefit from implementation support from the vendor or an experienced third-party consultant, particularly if you plan to move data from an old system into your new package. For the full article, visit... --- ### Top Nonprofit Blogs and What Got Them There - Published: 2015-09-17 - Modified: 2015-09-17 - URL: https://www.icita.net/top-nonprofit-blogs-and-what-got-them-there/ - Categories: Digital Marketing, Non-Profit Strategy There are tons and tons of nonprofit blogs and non-profit related blogs. But what are the blogs that everyone else is reading? A website called topnonprofits. com has created a top 150 list of nonprofit blogs, and this is how they evaluate nonprofit blogs: Traffic Google’s Ranking/Opinion Buzz Depth-Moz’s open site explorer page authority Buzz Scope-Moz’s open site explorer linking root domains Social-Twitter and Facebook followers/likes Improve your blog traffic by paying attention to your website mobile friendliness, social network activity and number of likers/followers! www. topnonprofits. com How the list was computed: 1. Over 300 blogs were reviewed in a preliminary screening to determine if they meet the criteria of posting frequency, and definition of a nonprofit blog. 2. Around 230 blogs qualified. 3. Data was collected for each blog from all 5 measured criteria (i. e. , Alexa Rank, Open Site Explorer Page Authority, Open Site Explorer Linked Root Domains, Google PageRank, and Twitter Followers). 4. With the exception of Google Pagerank (see below), the blogs were sorted best to worst for each metric and ranked 1-230. Blogs with the same metric value tied in rank with subsequent blogs taking their true rank (e. g. , rank = 1, 2, 3, 3, 3, 6, 7, 8, 9). 4. For Google Pagerank, a weighted value of 15 is given to each blog as their rank (i. e. , PR7 = 15, PR6 = 30, PR5 = 45, PR4 = 60, etc. ). This approach gives more stable and consistent... --- ### Social Media Today! - Published: 2015-09-14 - Modified: 2015-09-14 - URL: https://www.icita.net/social-media-today/ - Categories: Digital Marketing, Social Media, Strategy, Websites Oh, boy social media! I could talk about this all day. Social media is evolving and it’s evolving fast. 74% of the United States is using some sort of social media, and 89% of those users are men and women between the ages of 18-29, and a majority of those people are in college or college graduates. As of September 2014: 71% of online adults use Facebook 23% of online adults use Twitter 26% use Instagram 28% use Pinterest 28% use LinkedIn And of course, most of these social networks are used on a cellular device. Now, why is it so important to utilize these as a company or small business? Well a majority of your website viewers and donors are #1 on their phone, and #2 using all sorts of social media networks to connect. Having a few of these for your business helps boost your popularity as well as SEO! http://www. pewinternet. org/fact-sheets/social-networking-fact-sheet/ --- ### Internet Trends - What do people like more, vertical or horizontal screens? > Do people like vertical or horizontal screen sizes more. Internet trends are important and show that there is a difference. - Published: 2015-08-12 - Modified: 2020-11-13 - URL: https://www.icita.net/vertical-viewing-vs-horizontal-viewing/ - Categories: Digital Marketing, Mobile, Strategy From time to time I'll be posting slides from Internet Trends put out by KPCB Partners. Their research and insight can guide many of you in how you target consumers, donors and students. Vertical Viewing = 29% of View Time (Multi-Platform) vs. 5% Five Years Ago, USA... www. kpcb. com --- ### Important Stats for Nonprofit Organizations - Published: 2015-08-03 - Modified: 2015-08-03 - URL: https://www.icita.net/102/ - Categories: Digital Marketing, Mobile, Non-Profit Strategy, Strategy The original article I got these very helpful tips from provided 30 tips, I went through and found my top five that I think can help the most! Even for non-nonprofits! 1. Smart phones are your donors most personal and used devices Tip: Get donor mobile numbers on all forms 2. Smart phones are the primary way we are doing our researching Tip: Implement mobile friendly donation pages! 3. Mobile communication is the most effective way to communicate and engage with your donors Quick fact: 99% of texts are read and 90% are read within 3 minutes 4. Sending links to photos and videos is the best way to stay digitally connected with your donors. Tip: Keep fundraising videos around or less than 60 seconds, any longer and the average brain will not retain the information. 5. Use your social media! Donors and other website visitors can be drawn to your page if social media is utilized. Tip: Keep your social media sites up to date! Post regularly https://www. pinterest. com/pin/203154633168291567/ --- ### The Art of the Facebook Ad > The art of the Facebook Ad by iCita digital marketing. - Published: 2015-07-27 - Modified: 2020-11-13 - URL: https://www.icita.net/the-art-of-the-facebook-ad/ - Categories: Digital Marketing, Mobile, Strategy When posting an advertisement on Facebook it’s important to know who your target audience is, the ad should have attention grabbing pictures or phrases, and it should direct the Facebookers to your website. Part of this ad development process is deciding what kind of ad to post on Facebook. All Facebook ads fit into 2 basic categories: the “Right Hand Column” ad, and the “News Feed” ad. Here are some examples and why they are helpful! Right Hand Column Ad News Feed Ad These Ads are: Visual Relevant Strong call-to-action (Now Open! Visit our website for more special deals! ) Mobile Friendliness Note: Newsfeed ads show up MUCH BETTER on mobile devices! They are easier to like as well as access the website or facebook page. --- ### Launch your product or service successfully - Tips for Winners - Published: 2015-07-13 - Modified: 2015-07-13 - URL: https://www.icita.net/launch-your-product-or-service-successfully-tips-for-winners/ - Categories: Digital Marketing, Strategy, Websites Here is some helpful advice on how to launch information or product successfully. This structure helps with scheduling out information and helps with what kind of information or content should be launched and in what order. Pre-Launch Content 1- Build Interest! Pre-Launch Content 2-Connect with your target audience! Pre-Launch Content 3-Proof that what’s being offered actually works! Pre-Launch Content 4-Provide the opportunity! Remember, it’s always helpful to know your target audience. Using advertisements and opt-in pages help bring traffic to the pre-launch content to build interest, connect, and provide opportunity! One great resource for using this format comes from https://lp. leadpages. net! See the whole video! https://lp. leadpages. net/how-to-create-a-launch-funnel-from-top-to-bottom-with-leadpages/? inf_contact_key=1fe995f50b7ebd05245ceebe1ee1f830019b7443c6ee920a596b7d148eb48e19 --- ### What makes a website mobile friendly? > What is a mobile friendly website? - Published: 2015-06-22 - Modified: 2020-11-13 - URL: https://www.icita.net/what-makes-a-website-mobile-friendly/ - Categories: Content, Mobile, Strategy, Websites Whether we like it or not, Google has changed its algorithm to favor websites that are mobile friendly in the Google search engine. Overnight, a website that wasn’t mobile friendly lost 22% of its traffic. This is why it's so important to make sure your website is up-to-date for the new search engine algorithm! Here are some criteria from Google’s Webmaster Central Blog that qualify a website to be mobile friendly or not: Avoids software that is not common on mobile devices, like Flash Uses text that is readable without zooming Sizes content to the screen so users don't have to scroll horizontally or zoom Places links far enough apart so that the correct one can be easily tapped (http://www. cnbc. com/id/102669423) --- ### OMG!   .ORG or .NGO?   - Published: 2015-06-15 - Modified: 2020-09-15 - URL: https://www.icita.net/omg-org-or-ngo/ - Categories: Content, Non-Profit Strategy, Strategy, Websites The . ORG (or top-level domain)is typically what nonprofit organizations identify with for their websites. However, this month the history of the philanthropic use of domains for websites, email communications, and online branding took an incredible leap forward that will impact the nonprofit sector for decades – the Public Interest Registry launched the new . NGO and . ONG domains. NGO stands for “Non-governmental Organization”. ONG (Non-governmental organization) is for countries who use romance languages. Here's why your nonprofit should register for . NGO or . ONG! Only legally recognized NGOs, ONGs, charities, and nonprofits can register . NGO and . ONG. . NGO and . ONG websites and email addresses communicate to donors and supporters that your nonprofit is credible, trustworthy, and legal. To secure the domain name of your choice and protect your brand long-term. To get listed in a global database of validated NGOs, ONGs, charities, and nonprofits. (http://www. nptechforgood. com/2015/05/17/4-reasons-why-your-nonprofit-should-register-ngo-and-ong/) --- ### Coping with Some of the Frustrations of SEO - Published: 2015-06-09 - Modified: 2015-06-09 - URL: https://www.icita.net/coping-with-some-of-the-frustrations-of-seo/ - Categories: Digital Marketing, Mobile, Strategy, Websites When it comes to SEO, you of course want to always rank as high as you can. With this, you may also endure some frustrations. In this blog, we will discuss how to cope with 5 of some of the most infuriating problems with SEO as described by Rand Fishkin on www. moz. com/blogs. Frustrations: Following “best practices” lists and advice often does nothing for new and emerging sites Competition is ranking on manipulative or spammy links No understanding of why the rankings are going up and down Lack of control/predictability of SEO Hard to compete against big brands- Google favors How to Deal: “Best practices” are created to support a website and keep problems from happening, unfortunately these do not increase rankings. Spammy and manipulative links and pop-ups are very annoying (as we all know) and can actually create loss. Are you willing to spam people and potentially lose customers/website viewers? You, Google, competitors and searchers are constantly changing! Be aware of this and be aware of your target audience. Understand that things happen that we can’t control and we can only be prepared. Know your audience and anticipate multiple scenarios. (This is my favorite) Choose to compete where other companies can’t and won’t. Build on these things to grow as an organization. Serve the market or customer that larger companies won't and become your own brand! (https://moz. com/blog/combat-5-infuriating-seo-problems-whiteboard-friday) --- ### Get Back on Top of Search Results: Go Mobile! - Published: 2015-05-14 - Modified: 2015-05-14 - URL: https://www.icita.net/get-back-on-top-of-search-results-go-mobile/ - Categories: Digital Marketing, Mobile, Strategy, Websites Google has officially announced that people are doing more searching on their phones and mobile devices than desktops. With this information Google is now evaluating websites by a new algorithm that boosts ranking to web pages that are mobile friendly for search results. These mobile friendly pages are evaluated based on three basic criteria: 1. Text size-Font size should be large and easy to read from a mobile device. 2. Spacing between links-Adequate space provides easier access to links. 3. Mobile Viewport- How the website is displayed on the mobile device in terms of width and scaling. Check to see if your website is mobile friendly with the Google Mobile-Friendly Test! Click on the link below, enter your domain name and click Analyze. https://www. google. com/webmasters/tools/mobile-friendly --- ### A Rhodes Retrospective - Merle McClung - Published: 2015-05-05 - Modified: 2015-05-05 - URL: https://www.icita.net/a-rhodes-retrospective-merle-mcclung/ - Categories: Non-Profit Strategy, Press At iCita we partner with many non-profits to help build a better and stronger online community in Colorado and the United States. In his latest book Merle McClung acknowledges the time we gave to help his small non-profit get off the ground with their website (www. makeourdemocracywork. com). It was one of those time where we really felt we were doing some good for others. Thomas Smidt is mentioned as helping contribute on page 186 in Volume I. Merle McClung’s memoir "A Rhodes Retrospective" is a two-volume set: Volume I “My Education” and Volume II “My Career. ” In Volume I McClung tells his story from impoverished childhood in a small Midwestern town (Montevideo, Minnesota) to unlikely scholarships to Harvard College, Oxford University and Harvard Law School. His improbable rise from bottom to top socio-economic status, underscored by winning a Rhodes Scholarship, is not a “rags to riches,” but rather a “rags to respect” story. In his memoir, McClung pays tribute to some of those who made it possible: his working mother (Martha), his public high school English teacher (Claude Dziuk), his Republican mentor (Ollie Rekow) and his Constitutional Law Professor (Archibald Cox). Only later in life does McClung come to appreciate how much basketball has paved the way to a larger world beyond the game. You can find the book on Amazon here. --- ### Optimize your campaigns for Facebook and Social Media - 6 of 6 - Published: 2015-04-19 - Modified: 2015-04-19 - URL: https://www.icita.net/optimize-your-campaigns-for-facebook-and-social-media-6-of-6/ - Categories: Digital Marketing, Strategy Final step for your social media planning. This comes from a two-time CEO of multi-million dollar companies to work with his clients. 1. Add in new posts from the past week into existing ad groups via "create similar ad"-- winner stay on. 2. Create new saved target audiences based on what interests are converting via Audience Insights. 3. For conversions events that have at least 20 conversions in the last month, switch bidding from website clicks (CPC) to website conversions. 4. Fill out weekly performance report template to summarize performance of content and targeting against your goals. 5. Increase/decrease budgets by ad set and channel based on performance. --- ### Personalities and your Editorial Calendar - Published: 2015-04-14 - Modified: 2015-04-14 - URL: https://www.icita.net/personalities-and-your-editorial-calendar/ - Categories: Digital Marketing, Strategy Each person has a different personality and everyone responds differently to stimuli. Of course, you can find trends in how a group of people respond and react, and this is important to know. True growth of your business and understanding usability, is based on looking at HOW you are saying what needs to be said to an audience. The wheel below translates into four simple personality traits. Tailor messages that relay your message effectively to each group. Set up your editorial calendar so each communication addresses a group differently. --- ### Ad Checklist for Facebook and Social Media - 5 of 6 - Published: 2015-04-11 - Modified: 2015-04-11 - URL: https://www.icita.net/ad-checklist-for-facebook-and-social-media-4-of-6/ - Categories: Digital Marketing, Strategy Ad creation checklist - Step 5 of 6 1. Create boosted posts against most recent 5 Facebook posts (audience and engagement), using all saved audiences. 2. Create dark post bidding to website clicks (CPC) for landing page, using saved audiences. 3. Set up remarketing ads for one day landing page abandoners via Google and Facebook. 4. Set up email and search remarketing in Facebook and Google using utm parameters (CIDs, if you have Omniture). 5. Create media inception ads using the "Facebook for $1 a day" strategy. --- ### Return to your roots: The Marketing Hub - Published: 2015-04-07 - Modified: 2015-04-07 - URL: https://www.icita.net/it-all-goes-back-to-the-marketing-hub/ - Categories: Digital Marketing, Non-Profit Strategy, Websites Remember your roots. Everything still rotates around your website as your marketing and sales HUB. You can search Google and find several variations on this theme, some more complex or simplified. Use the one that best suites you. Print this, post on your wall so when you walk in your office you are reminded of it. As you get caught up in the busy of business, go back to the simple concept of your roots. It's about helping people, helping others, you can do this by creating sales, creating wealth and freeing up time to... . do more. Stay FOCUSED: Set three goals each day that make an impact. To sales or to people. Communicate with your current and future audiences as effectively as you can. Have highly focused Call To Actions (CTA) on your site. --- ### Targeting Checklist for Facebook and Social Media - 4 of 6 - Published: 2015-04-07 - Modified: 2015-04-07 - URL: https://www.icita.net/targeting-checklist-for-facebook-and-social-media-4-of-6/ - Categories: Digital Marketing, Websites Step 4 of 6 - Audience Targeting 1. Import your email lists into Facebook as custom audiences. 2. Create saved target audiences-- one workplace targeted audience, one job title audience, and one similar pages audience. 3. Create 1% lookalike audience on each of the conversions you track. 4. Create 1 day and 30 day audiences (WCA) site-wide, plus 1 day and 30 day audiences per major landing page. 5. Use an analytics dashboard to measure KPI --- ### Define Content or Facebook and Social Media - 3 of 6 - Published: 2015-04-02 - Modified: 2015-04-02 - URL: https://www.icita.net/define-content-or-facebook-and-social-media-3-of-6/ - Categories: Digital Marketing, Strategy Defining content is highly important and we use this as a checklist for prepping a company to grow using social media. It comes from a successful CEO who has grown two multi-million dollar companies. Define Content 1. Gather supporting content at each stage of the funnel (AEC). 2. Make sure you have at least one native video. 3. Assemble content list of third party endorsements on external sites. 4. Create personas for the top 3 constituents you serve, which drives targeting. --- ### Top 5 Donor Planning Tips for 2015 - Published: 2015-03-29 - Modified: 2015-03-29 - URL: https://www.icita.net/top-5-donor-planning-tips-for-2015/ - Categories: Digital Marketing, Non-Profit Strategy Do you know that individuals make up over 70% of donations to non-profits each year? You are competing with over 1. 5 million other non-profits for these donations? You need to start preparing now for the giving season. Here's how: DEFINE your target audiences... again. You may have done research before and have the data, but revisit it. How people are getting information changes faster than we can set up a plan. You need to be as flexible. CONFIRM the best methods for communicating to your audience. Are they a younger audience that responds better to social media or an older audience that responds to blog articles? It is most likely a combination. Set your editorial calendar so all your bases are covered. REVIEW your data capture methodology and call-to-action. How are people donating and being converted to be your donor? Knowing how the conversion process is working is very important. Donate yourself and review the usability of your online forms, the messaging, and the path to them. TECHNOLOGY evaluation: If you are thinking of changing your donation platform or updating/upgrading your website, start your planning now. Define your requirements and evaluate your current system. Sometimes it is just a few small tweaks to your current system that can make a big difference. FINDABILITY: Can you be found on searches easily? Just by your corporate name? SEO strategies and plans take time to grab hold. Check your keywords, match them to your target audiences, and define the expected outcome. Build... --- ### GOOGLE...Mobile Matters: Responsive Websites More Important Than Ever - Published: 2015-03-26 - Modified: 2015-03-26 - URL: https://www.icita.net/google-mobile-matters-responsive-websites-more-important-than-ever/ - Categories: Digital Marketing, Mobile, Websites Google announced this month that starting April 21st, they will use mobile-friendliness of website as a ranking signal in search results. Why does this matter? Because your business ranking could be penalized for not having a responsive website. In addition, Google will also factor in content from mobile apps when rendering mobile search results. What does this mean for you? Mobile-friendly sites will rank higher than those that are not designed for mobile devices. What is RESPONSIVE? DESIGN: Make it big and CLEAN. The design of your website needs to carry your brand and content over to a mobile environment. Full-screen design, larger images, video all are good and you need to follow some basic responsive design standards... . here are two quick examples of responsive sites: http://www. liquidsunshine. in/ http://www. clifbar. com/ AUDIENCE: Use a mobile-first strategy. Define your prospects and customers as using a mobile device to find and view your site. Content must be concise, clear and move a person to action or give the information they need fast. CODE: Yes, programming. Add the proper code to detect the device type, deliver smaller sized content, and break apart content on pages where it needs to for small devices. Of course there's more coding talk, but this is a good start. PLATFORM: What's under the hood. How content is delivered and managed really matters. Older sites have a harder time being responsive and unsupported website platforms open you up for hacking. Define your needs, then evaluate features first... --- ### Set Goals for Facebook and Social Media - 2 of 6 - Published: 2015-03-26 - Modified: 2015-03-26 - URL: https://www.icita.net/set-goals-for-facebook-and-social-media-2-of-6/ - Categories: Digital Marketing, Websites Step 2 of 6 from a successful CEO who has grown two multi-million dollar companies. Setting up for your social media goals. Set your goals 1. Choose one metric each for funnel stage: audience, engagement, and conversion (AEC). 2. Set overall budget and percentage allocation for each funnel stage. 3. Determine target cost per conversion. 4. Define your mission (start with WHY). 5. Begin your personal branding sequence-- topics you stand for, which drives content. --- ### New business checklist for Facebook and Social Media - 1 of 6 - Published: 2015-03-19 - Modified: 2015-03-19 - URL: https://www.icita.net/new-business-checklist-for-facebook-and-social-media-1-of-6/ - Categories: Digital Marketing, Websites Hello, here's what we use as a checklist for prepping a company to grow using social media. It comes from a successful CEO who has grown two multi-million dollar companies. Get Set-Up 1. Create your Facebook and Google ads accounts, tied to Facebook Business Manager and Google MCC. 2. Install your custom audience pixel site-wide. 3. Get your Google remarketing pixel in the same place. 4. Add in Facebook conversion tracking and Google conversion tracking. 5. Ensure you have claimed your business' presence on the top 5 social networks (plumbing). --- ### Top 5 Donor Planning Tips for 2015 - Published: 2015-03-17 - Modified: 2015-03-17 - URL: https://www.icita.net/hello-world/ - Categories: Non-Profit Strategy Do you know that individuals make up over 70% of donations to non-profits each year? You are competing with over 1. 5 million other non-profits for these donations? You need to start preparing now for the giving season. Here's how: DEFINE your target audiences... again. You may have done research before and have the data, but revisit it. How people are getting information changes faster than we can set up a plan. You need to be as flexible. CONFIRM the best methods for communicating to your audience. Are they a younger audience that responds better to social media or an older audience that responds to blog articles? It is most likely a combination. You may already know this, but revisit how it is being accomplished. REVIEW your data capture methodology and call-to-action. How are people donating and being converted to be your donor? Knowing how the conversion process is working is very important. Donate yourself and review the usability of your online forms and the path to them. TECHNOLOGY evaluation: If you are thinking of changing your donation platform or updating/upgrading your website, start your planning now. Define your requirements and evaluate your current system. Sometimes it is just a few small tweaks to your current system that can make a big difference. FINDABILITY: Can you be found on searches easily? Just by your corporate name? SEO strategies and plans take time to grab hold. Re-visit your keywords, match them to your target audiences, and define the expected outcome. Build... --- ---