ICITA – Digital Marketing and Mobile Strategies https://www.icita.net Tue, 21 Jan 2020 17:08:34 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 https://www.icita.net/wp-content/uploads/2019/11/favicon-32x32.png ICITA – Digital Marketing and Mobile Strategies https://www.icita.net 32 32 Leadership Styles We Need To Know https://www.icita.net/icita-rocks/commercial/leadership-styles-we-need-to-know/ Tue, 07 Jan 2020 21:44:34 +0000 https://www.icita.net/?p=1346 The Three Styles of Leadership This is taught in marketing and business degree studies and is important. Born leaders are not those that are always at the front of the pack, because it depends what the pack needs that determines the leader. Good leaders know this because it isn’t about …

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Case Study: McKesson’s Change Healthcare App Challenge https://www.icita.net/icita-rocks/healthcare/case-study-mckessons-change-healthcare-app-challenge/ Tue, 07 Jan 2020 17:03:51 +0000 https://www.icita.net/?p=1335 Last fall, McKesson’s Change Healthcare group came to us with a challenge – Create an app that used the content from their new WordPress website.  Essentially, how can we have content updates made in one location make updates to mobile apps at the same time…

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United Way of Weld County Launches New Platform and Website https://www.icita.net/icita-rocks/public-sector/united-way-of-weld-county-launches-new-platform-and-website/ Fri, 03 Jan 2020 15:29:50 +0000 https://www.icita.net/?p=1320 FOR IMMEDIATE RELEASE: Longmont, Colorado. United Way of Weld County has successfully launched their new web platform delivering responsive content, updated messaging, videos, event registration, and online donations.

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Amazon Product SEO and Digital Marketing https://www.icita.net/icita-rocks/commercial/amazon-product-seo-and-digital-marketing/ Fri, 03 Jan 2020 15:27:53 +0000 https://www.icita.net/?p=1317 Amazon continues to excel! With the purchase of Whole Foods and the growth of Amazon Prime, companies with products need to have a presence and promote themselves on Amazon. Here are the pros and cons of using Amazon, but also how you need to start your digital marketing plan.

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One BIG Graphic – 7 Steps to Success with Content Marketing https://www.icita.net/icita-rocks/commercial/one-big-graphic-7-steps-to-success-with-content-marketing/ Fri, 20 Dec 2019 20:22:01 +0000 https://www.icita.net/?p=1271 Thanks to our friends at Smart Insights and their massive graphic design department, we have a HUGE graphic about how to use content better. Enjoy the great tips…and the scrolling. ; ) The research shows the challenge of content marketing with: Over two-thirds (67%) of businesses creating more content in …

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4 Easy Steps to Creating Content for an Account-Based Marketing Strategy https://www.icita.net/icita-rocks/healthcare/4-easy-steps-to-creating-content-for-an-account-based-marketing-strategy/ https://www.icita.net/icita-rocks/healthcare/4-easy-steps-to-creating-content-for-an-account-based-marketing-strategy/#respond Fri, 13 Dec 2019 16:04:29 +0000 http://www.websawce.com/new/?p=1122 B2B marketing is currently being revolutionized by the onset of account-based marketing (ABM). Of course, we’ve heard of marketing being “revolutionized” before, so what’s different about ABM? The true promise of ABM – deeper engagement at your most valuable target accounts, more cross-selling and up-selling opportunities within your existing accounts, …

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CRM Best Practices https://www.icita.net/icita-rocks/healthcare/crm-best-practices/ https://www.icita.net/icita-rocks/healthcare/crm-best-practices/#respond Fri, 13 Dec 2019 15:46:16 +0000 http://www.websawce.com/new/?p=1109 Today, most companies have some form of software to help them keep track of and manage customers. And while it is important to have a system to capture customer data, especially in today’s multichannel retail world, having a database of customer names, contact information and purchase history is not enough. If you truly value your customers, you need to not just focus on customer management but on building long-term relationships.

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PWA Advantages – Progressive Web Apps https://www.icita.net/icita-rocks/commercial/pwa-advantages-progressive-web-apps/ https://www.icita.net/icita-rocks/commercial/pwa-advantages-progressive-web-apps/#respond Tue, 19 Nov 2019 00:38:54 +0000 http://www.websawce.com/new/?p=713 Progressive Web Applications, or PWAs, are the exciting future of the mobile web, yet few people aside from developers have even heard of them. They have many advantages, and are fast becoming the new reality, so it’s worth learning what they are and what they can do for us…

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Fundamentals of Keyword Research https://www.icita.net/icita-rocks/commercial/fundamentals-of-keyword-research/ Fri, 11 Oct 2019 00:43:00 +0000 http://www.websawce.com/new/?p=721 Good keyword research and analysis is a cornerstone of any SEO strategy, yet it can be a daunting thing to learn. People may find it intimidating due to the plethora of information available. It is a big subject, but not as overwhelming as it at first appears. Keyword research is …

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Salesforce for CRM: What It Is and How to Best Use It https://www.icita.net/icita-rocks/healthcare/salesforce-for-crm-what-it-is-and-how-to-best-use-it/ https://www.icita.net/icita-rocks/healthcare/salesforce-for-crm-what-it-is-and-how-to-best-use-it/#respond Tue, 03 Sep 2019 00:49:16 +0000 http://www.websawce.com/new/?p=728 The No. 1 key to success in today’s sales environment is speed. The salesperson who delivers the most valuable information to their customer or prospect first, wins the game. The best sales professionals rely heavily on tools like salesforce.com to provide that competitive advantage for information acceleration.” Said Dave Orrico, Vice President of InsideSales.com’s Enterprise Sales.

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