iCita - Smarter Web Management
Sisters Folk Festival — www.SistersFolkFestival.org

iCita (pronounced eye-SEE-ta) delivers Internet content management, ecommerce, interface design and custom development services to businesses creating new avenues for revenue potential and streamlining existing business processes. Utilizing our proven design strategy we enable our clients to aggressively pursue new growth opportunities and drive efficiency into their organization.

Key solution areas: Sisters Folk Festival Case Study

Background
The Sisters Folk Festival required a revamping of their web site design and their architecture. The site had many wonderful features, pictures and information but it was difficult to navigate and move around.

Site Visitors

People attending the festival, local advertisers, sponsors, the media and performers.

Challenges
iCita needed to first work on the information architecture then come up with a creative design that worked for the folk music community.

Solutions
  • The site content was organized and mapped to a comprehensive site map and site plan.
  • The creative element and design encompassed the over-all vision of the Folk Festival, but also allowed the individual programs to be highlighted.
  • The web site allows for added navigation and new imagery and photos and can is easily maintained by the festival.
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Internet Strategy
iCita assists companies in creating or transforming their Internet or e-Business strategy into a realistic model for success. Creating not just a plan, but also a workable return-on-investment strategy.

We can take full responsibility for the development, testing and deployment as well as the reliability and scalability of your project, leaving you to focus on your core business.

Integrated Web Development
We start at the top by understanding your business model and vision and work our way down identifying each detail effecting your web presence. We meld and transfer this information to the Internet medium both functionally and visually. The four key areas of development include:

    Planning
  • Definition of the scope
  • Development of high-level functional requirements
  • Creation of user-scenarios
  • Development of technical requirements
  • Pinpointing key milestones
  • Critical Path alignment
  • Communication and meeting organization
  • Resource monitoring and allocation

    Creative
  • Aligning creative concepts to functional requirements and information architecture
  • Creating design comps for ALL aspects of project with support justifications
  • Development of all navigation aspects relating to an Internet or Intranet
  • Utilization of web multimedia tools such as Flash, DHTML, Shockwave, etc.
  • Storyboarding and development of marketing material such as CDs, CD business cards, and Flash or Shockwave demos
  • Corporate visual identity and annual report design

    Technical Development
  • Evaluation of technical and functional requirements
  • Determination of application development environment
  • Determination of development tools and programming languages
  • Database access and integration to existing content management systems
  • Development languages and platforms include:
    - Unix, Linux and IIS/.NET platforms
    - JSP and ASP for dynamic web development
    - HTML, DHTML and XML
    - JavaScript, Perl, PHP and VBScript

    Testing
  • Evaluation of testing criteria based on functional requirements
  • Test sequences based in multi-browser and OS environments
  • System security based on test criteria and user-base

One-2-One Site Management
iCita's One-2-One Site Management services are where the psychology of teamwork and a deep technical knowledge make for successful and coherent site management. Our customers understand that outsourcing the functions of this type of management to iCita allows them to save substantial management costs through team cohesion and increased communication.

ICita's commitment to quality is unique in the Internet industry. We guarantee that the projects that we take accountability for meet your expectations and objectives. We can give you this assurance because we focus on the following key concepts:

  • We take the time to plan for quality
  • We are results oriented
  • We are open-minded and objective
  • We pay careful attention to detail
  • We attract and develop outstanding individuals and partnerships

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